10 Reasons Why Time Tracking for Ad Agencies Makes Sense

According to a Statista study, 3 of the most significant difficulties advertising agency deal with are interaction (18%), task management (17%), and efficiency tracking (13%). 

These imperfections expense companies a fortune year in and year out. Fortunately, time tracking apps like Hubstaff can bridge the interaction space and increase the possibility of task success. 

Still not persuaded? Here are 10 methods a time tracker can assist your firm:

1. Gain exposure into the hours invested in a customer task

Wouldn’t your group be most likely to remain on budget plan if you could see the hours and cash you invested for each task in real-time? Time tracking software application supplies that exposure. 

Employees merely choose the suitable customer or task name when they begin working. When they’re done, they strike ‘stop’ or choose a various customer. The tracker records the specific variety of minutes they deal with each task. 

No more thinking roughly just how much time a staff member invested in a customer. 

No more virtual or in-person check-ins to ensure every task is getting touched. 

No more waiting up until hours have actually been sent to capture overspends. 

You’ll have automated timesheets with precise time to the 2nd, and you’ll constantly remain on top of whether each task pays.

2. Keep your customer hours under control

Have you ever saw that some customers require a lot more time than they’re spending for? Fortunately, time tracking software application assists you track and set limitations on customer hours. 

Limit the quantity of time your group can invest in a customer task and view worked hours in real-time. When tasks remain in risk of discussing budget plan, you get an alert to alert you that just a couple of hours are left. 

From there, you can make changes to remain within your budget plan.

This system likewise assists keep your customer balance fair. Instead of costs additional time (and losing cash) on a job that has actually currently gotten a great deal of attention, your group understands to move their attention to other customers who haven’t gotten all the service they spent for yet.

3. Assign extra staffing when required

Sometimes, you require to fulfill essential due dates and you don’t have the resources to do it. When firm groups are pushed for time, they can take advantage of extra staffing and resource allotment functions. 

It’s a lot easier to handle professionals and freelancers with a time management app. Plus, evidence of work functions like screenshots and URL reports offer you the self-confidence that you’re getting the assistance that you spent for.

You can even utilize your time tracker to assist you select the ideal jobs and tasks to contract out.

Look at the time tracking information for jobs your group has actually dealt with in the past. Which kinds of jobs take the longest? Those are the important things you’re investing the most cash on internally, so it makes good sense to contract out those jobs at a per-project rate to conserve cash and maximize your group’s work.

4. Better reporting

Even with a real-time take a look at task hours and budgeting, firm groups still count on official reports to establish future task strategies. 

Whether it’s budgeting, billable hours, or site and app activity, time tracking tools can assist your group collect details in a couple of basic clicks. From there, you can include the information to your task files or send it to your customers. 

Exported reports can likewise work as evidence of work when you require to reveal your customers what they’re spending for.

5. Keeps staff members liable and determines under-performing staff members

A time tracking tool with evidence of work functions will likewise assist companies determine staff member efficiency. Optional screenshots, keyboard and mouse activity tracking, and web and app use assistance you comprehend how each member of your group works. 

With evidence of work functions, supervisors can offer the right tools and appoint staff members to the work they do best. 

With optional screen capture functions, advertising agency can sign in on their staff members’ activity without disrupting work for a status upgrade. This exposure is specifically important when you’re dealing with several customers who all desire updates.

A time working and evidence of work app can take fast pictures at numerous periods throughout the day. If an employee begins falling back on their work, supervisors can examine the information to discover and assist repair the source of the problem.

6. Better task management

A great deal of time tracking software application for advertising agency incorporates with popular task management software application like Asana and ClickUp. Tasks from popular task management apps can occupy straight into your time tracking system. 

This makes it simple to track time to particular tasks. It likewise reduces the time it would require to by hand move over all of your tasks from a different task management tool. 

When you track time by task and job, you get important information that assists your firm make more earnings. Plus, it’s much easier to approximate timelines, appoint work effectively, and hold better retrospectives after finishing tasks.

7. Integrates with accounting systems

Project management tools aren’t the only method firm groups can increase effectiveness. You can invest less time on administrative jobs like payroll with clever automations in your time tracking software application.

Studies from Asana have actually revealed that timesheet corrections and other work about work staff members need to do injure their performance substantially. That’s why time tracking software application like Hubstaff incorporates with payroll tools like Wise, PayPal, and Gusto. 

With a couple of basic clicks, your groups can turn tracked time into precise timesheets.

You can invest less time on back-office jobs and focus more on your leading concerns, too.

8. Better invoicing

Time tracking tools assist you expense customers quicker too. You can develop your own custom-made billings with simply a couple of clicks. Add your firm’s logo design, branding, and any other details you require. 

Once you’re completed, send them out by means of e-mail to enhance the procedure and enhance your bottom line.

Track billing status and quickly export payment details for accounting. Plus, you can track billable hours (and non-billable hours) to compare to paid billings to ensure you’re remaining successful on every task.

9. Better task preparation

Advertising firm task supervisors have plenty to manage. Whether it’s handling international groups throughout several time zones or constructing task strategies, they work all the time to make sure tasks are finished on time and on budget plan. 

With time tracking software application, you can team up with task supervisors to construct task strategies — and have less conferences to flesh them out. 

When you finish a job, you’ll have access to the hours, cash, and resources you taken in along the method. You can utilize this information to gain from your successes and failures and prepare much better tasks.

10. Enable freelance, remote or agreement employees to track time

When it concerns advertising campaign, in some cases a couple of additional hands go a long method. Fortunately, time tracking software application isn’t simply for your group. Onboard freelance, remote, and agreement employees with a couple of basic clicks. 

Once they’re on board, it’s simple to teach them how to choose tasks and begin and stop their timer. They can change flawlessly in between the desktop, web, and mobile app, too. That implies you won’t require to offer gadgets for them!

You’ll never ever require to fret about time theft either. Proof of work functions like optional screenshotting and activity ratings will assist to make sure that your freelancers just expense for work they’ve provided for you and your customers. If they’re dealing with tasks for other individuals on your time, you’ll have a record of it.

How to begin tracking time

Time tracking is simple to carry out. Simply set up the software application, develop an account, and begin.

Most time tracking tools provide a totally free trial so you can evaluate it out prior to you devote to spending for anything. Hubstaff’s totally free trial doesn’t even need a charge card.

If you currently utilize task management software application, try to find a tool that can import jobs and tasks so that your group can track them precisely. You can likewise establish your tasks within your time tracker if you choose.

Agencies like yours don’t have cash to waste. Start tracking time today to optimize your earnings capacity and enhance your day.


News and digital media editor, writer, and communications specialist. Passionate about social justice, equity, and wellness. Covering the news, viewing it differently.

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