20 New Efficient Product Launch Announcement Emails — Stripo.e mail

What makes iPhones the most-awaited product of the 12 months? We all know there are smartphones on the market that aren’t worse than Apple’s merchandise (expensive Apple builders, I encourage your pardon), however most individuals don’t pay shut consideration to these merchandise’ releases and updates.

In fact, one might imagine that Apple is so awaited due to the ability of its model title. Nevertheless, this model was not at all times this well-known. However their first launch was extensively mentioned. They owe their success to a well-thought-out product launch announcement marketing campaign and a correct new product launch announcement e mail.

(Supply: E-mail from Apple)

Well-known manufacturers evoke anticipation and want in prospects to purchase and use their merchandise. How? We’ll share one of the best product announcement e mail examples by world-famous corporations.

Use Stripo’s prebuilt e mail templates to construct your individual product launch emails quicker


What’s a product launch announcement?

The product launch announcement is a set of actions aimed toward selling a brand new product.

Hopefully, your new or upgraded product’s options meet clients’ wants and even exceed their expectations.

Previous to selling and saying your up-and-coming product, attempt it out, outline its execs and cons. And be sincere with the target market throughout the entire announcement marketing campaign.

Product Release Newsletter Example_Starbucks

(Supply: E-mail from Starbucks)

How you can announce a product launch successfully by way of newsletters

You have to to construct a sequence of latest product announcement emails to maintain the target market up to date and to maintain them fascinated by your product.

What number of emails must be in a sequence? Relies on how a lot time you may have left. However make, a minimum of, 3 of them.

E-mail 1 — Teaser emails

The primary e mail — a teaser e mail — is to tell recipients concerning the upcoming launch, this fashion you construct anticipation. Right here, you’ll be able to point out a number of distinctive options that your product possesses, or could say that one thing large is coming. Specifying when precisely the product is about to be launched is non-compulsory at this stage.

Product Launch Email_Announcing Live Presentation

(Supply: E-mail from Apple)

New Product Release_Announcing Events

(Supply: E-mail from Monica Vinader)

E-mail 2 — Product launch announcement e mail

The second is to replace your customers. Remind them concerning the options you talked about in a earlier e mail and add a brand new one. Or share some info in your product in case you have not executed this within the earlier e mail. Be sure you embrace some pictures of the product.

New Product Announcement Emails_Example

(Supply: E-mail from Porsche)

Product Launch Announcement Email_Description

(Supply: E-mail from Apple)

E-mail 3 — Product announcement e mail together with the Pre-Order choice

Within the third e mail, after you may have revealed the product’s major choices, add pictures and the “Pre-order” button on this e mail.

Many staunch followers would like to be the primary to personal your product.

New Product Release_Pre-Order_Email Sample

(Supply: E-mail from Apple)

E-mail 4 — Announcement that the product has been launched

The fourth product launch e mail is to tell recipients that the product has been launched. Right here you clarify to clients how they will get this product.

New Product Release_Letting Users Know the Product Has Been Released

(Supply: E-mail from Brighton)

E-mail 5 — Comply with up e mail

Regardless of how ardently your clients had been ready on your product, some nonetheless may need missed the brand new product launch e mail. Remind them they will nonetheless purchase your product.

Product Release Newsletter_Example by Adidas

(Supply: E-mail from Adidas)

Essential to notice:

In the event you begin the brand new product announcement e mail marketing campaign a number of months/12 months previous to the discharge date, then you might be welcome to increase your sequence to 4-6 emails.

20 efficient product launch e mail examples

We hope these samples will get you impressed to construct your highly effective product launch emails.

Instance 1. Preserve clients intrigued until the final second — Lamborghini

This well-known automotive model is aware of methods to preserve clients’ curiosity with out saying a phrase about what they’ll launch. As a substitute, they’re inviting their model fanatics to an occasion the place they’ll share the small print of the brand new product. Even the picture on this new product launch e mail pattern doesn’t say something concerning the future launch.

Product Launch Email_Example

(Supply: E-mail from Lamborghini)

Instance 2. Give your model followers early entry to the brand new merchandise — Athleta

Permit early entry both to these clients who purchase from you extra typically than different customers, or to those that downloaded your app, similar to Athlet did it.

New Product Release_Email Example

(Supply: E-mail from Athleta)

Instance 3. Let your staunch clients be the primary to know — Adidas

On this e mail, Adidas promised to inform clients concerning the product launch a number of hours earlier than they ship over the product launch announcement e mail to your entire contact base.

New Product Announcement Email Sample_Letting Users Subscribe for Your Newsletters

(Supply: E-mail from Adidas)

Instance 4. Add some thriller to your emails — Porsche Taycan

(Supply: E-mail from Porsche)

Porsche promised to convey this automobile to our consideration on the finish of 2019 or originally of 2020, however they began the announcement marketing campaign in 2018. We will solely see the silhouette of this automobile, lined by a chunk of material. Seems intriguing.

Even while you click on the “View Video” button, you once more see the shade of the thriller on the touchdown web page. Like it.

In case you have an interest in watching this video, right here it’s.

Instance 5. Present detailed info on the product — E-mail on AcidProduct Launch Announcement_Listing All the Features

(Supply: E-mail from E-mail on Acid)

Be descriptive. The extra particulars you share within the product introduction e mail the higher.

I can’t omit the infographics on this e mail — it’s superior. 

Instance 6. Present the product from totally different angles — Hill MetropolisProduct Announcement Email

(Supply: E-mail from Hill Metropolis)

There are circumstances when a picture is price a thousand phrases, particularly in relation to product introduction emails.

Instance 7. Let the designer current his/her personal assortment — Brighton

Personally, I really like this custom applied by Brighton, the jewellery retailer.

Designer Presents Her Collection_Product Launch Email Sample_Trip to India

(Supply: E-mail from Brighton)

Each time, when launching a brand new assortment, Brighton lets the designer current it by him/herself. The creator of the gathering speaks from her coronary heart and explains what precisely motivated her to craft this explicit line.

Instance 8. Be supportive — Everlane


(Supply: E-mail from Everlane)

It is a new product merchandise and prospects have no idea whether or not it’s about to go properly with the remainder of their wardrobe. Be supportive — present them with trend suggestions on methods to put on this cashmere rib with different items of the model’s attire. Everlane even shared pictures of what it’s about to appear to be.

A pleasant trick to extend gross sales, huh?

That is one in all my favourite clothes line launch publication examples.

Instance 9. Persuade to purchase from you/play on individuals’s vainness — Maybelline


(Supply: E-mail from Maybelline)

Relating to trend and traits, for like 80% of the subscribers, nothing could be extra convincing than feedbacks by outstanding individuals. Did Oprah Journal award this lipstick? — Positively, I ought to attempt it, too.

Instance 10. Make it clear — Tesla


(Supply: E-mail from Tesla)

Actually, you do have to be mysterious, intriguing, however not in relation to the very product launch/launch day. As soon as the product is on the market to order or pre-order, make your copy straight. There must be no misunderstanding.

Instance 11. Use movies in product announcement emails — Appcues

Stripo_Product Launch Email Sample_Appcues

(Supply: E-mail from Appcues)

Solely the one that is in love with the product can describe it at its greatest. And who loves the product most? Proper, the CEO and builders. In some circumstances, it’s the similar individual.

Let the CEO communicate, document a video the place she or he describes the professionals of the product within the smallest particulars.

We have ready product launch e mail templates on your comfort


Instance 12. Ship an invite to reside presentation — Tesla

If you’re internet hosting a complete offline occasion the place a speaker on behalf of your group presents a just-launched product, make sure to ship an invite to your contact base.

Link to Live Presentation_Tesla_Prodcut Launch Announcement

(Supply: E-mail from Tesla)

Tesla despatched this invitation like an hour earlier than the very occasion.

Nevertheless, they’d additionally promoted this occasion by way of social media channels.

Instance 13. Encourage to buy your product — Apple

iPhone 11_The Pre-Order Option

(Supply: E-mail from Apple)

Apple might be one of the best at operating product launch e mail campaigns. Each phrase, each character issues.

“Say hi there to the long run” — who wouldn’t wish to be the primary, or to be sooner or later at present?

Yet one more factor that makes them distinctive — as soon as the precise product launch date is about, they hurry to share it with prospects!

Instance 14. Be interesting — FerrariStripo-Product-Launch-Ferrari

(Supply: E-mail from Ferrari)

It is a good product launch e mail pattern. Ferrari right here appeals to vainness 🙂

As a result of who wouldn’t wish to be the primary to own one thing luxurious?

“Pre-order” button helps — it means I received’t have to remain in line, I’ll obtain my parcel on the discharge day, I will likely be actually the primary to attempt.

Instance 15. Emphasize the sensation of anticipation — Grammarly


(Supply: E-mail from Grammarly)

Prime-requested function… good trick! Even when a few of your prospects didn’t care about this feature, they’re now prone to attempt it out to seek out out what made it so anticipated.

Instance 16. Spotlight the most recent options intimately — Nokia


(Supply: Actually Good Emails)

I discover this product launch e mail instance good for 3 causes:

  1. the 2 CTA buttons that repeat themselves;

  2. Brian Crecente from Rolling Stone praised this product;

  3. Nokia highlighted the highest execs of Metal HR by itemizing and illustrating them.

Even when simply glimpsing at this e mail, prospects will nonetheless see that this watch is price contemplating if not buying.

Instance 17. Remind how quickly the product will likely be launched — Brighton

Product Launch Announcement_Counting Days

(Supply: E-mail from Brighton)

Brighton mentions the launch day throughout all emails, throughout all promo emails. Even when the e-mail is just not a chunk of the product launch marketing campaign.

Good method to not let your clients overlook about your releases.

Instance 18. Be constant — Everlane

Everlane despatched a collection of 4 emails.

E-mail 1 

They simply knowledgeable us that each minute 1,000,000 plastic bottles are made. And added they’re about to do one thing about it:

(Supply: E-mail from Everlane)

E-mail 2

They notified us they’ll get rid of virgin plastic by producing outwear out of it:


E-mail 3

They lastly confirmed what it seems like.

E-mail 4

They lastly introduced the sale has been began and added the CTA button.


That is easy but superb!

Instance 19. Structurize your e mail for simpler notion — Stripo

New product launch e mail template:

Product Launch Email Sample_Stripo

Construct product launch e mail in below 10 minutes

Use this template

This e mail template comprises room for heading and CTA textual content, video block, description fields. All content material is structured.  Which makes it simpler to understand info and makes your e mail extra interesting.

When you decide it on your future product launch e mail campaigns, you’ll solely should barely edit it:  change our content material and emblem with yours.

Instance 20. Join new product launch with earlier releases or your model historical past — Porsche

Let your clients purchase not solely your product, however your story. Issues which have a historical past usually value extra, and are cherished extra.

New Product Announcement Sample

(Supply: E-mail from Porsche)

Product launch e mail topic traces: Examples

The topic could also be artistic, but clear and descriptive.

  1. You could have signed up for the Alphaedge 4D Sneakers launch — Adidas.

  2. We’re bringing our imaginative and prescient to the highway: Mission E turns into Taycan — Porsche.

  3. Introducing Marketing campaign Precheck — E-mail on Acid.

  4. Introducing the seamless Prepare Tee — Hill Metropolis.

  5. JUST RELEASED: An Unique New Assortment! — Brighton.

  6. Cashmere Rib Is Right here — Everlane.

  7. Introducing Shine Compulsion Lipstick’s Latest Shades! — Maybelline New York.

  8. Tesla Updates: Mannequin 3 is Obtainable to Order — Tesla.

  9. Introducing The Development Lab! — Appcues.

  10. Get Prepared — Livestream Cybertruck Unveil! — Tesla.

  11. The primary Scuderia Ferrari gaming headphones: don’t miss out! — Ferrari.

  12. Grammarly’s Chrome Extension + Google Docs, Collectively at Final! — Grammarly.

  13. Nokia metal HR has arrived — Nokia.

  14. Impressed by the long run: The VISION AVTR — Mercedes.

  15. In 7 Days: ReNew — Everlane.

  16. It’s Time to Renew — Everlane.

  17. In 2 Days: ReNew — Everlane.

  18. The Wait Is Over: ReNew — Everlane.

  19. AlphaEdge 4D Reflective: Coming quickly — Adidas.

  20.  Meet the Superhero of Denims — Athleta.

  21. Introducing the primary ever Hole House Assortment — Hole.

  22.  We requested, we listened, we launched! — Monica Vinader.

  23.  YEEZY LAUNCH STARTS IN… — Adidas.

  24.  In The Particulars: Launching Enchanted Backyard — Brighton.

  25.  The brand new Taycan Cross Turismo. Arriving Quickly. And Quick — Porsche.

A few of these examples are trivial, some are daring. There aren’t any greatest practices on methods to write efficient product launch topic traces. There may be one rule solely: Be artistic and daring when engaged on a brand new topic line on your launch messages.

How you can construct a product launch e mail with Stripo

You may decide any from our “New assortment”, and “Product replace” e mail templates.

Additionally, you’ll be able to effortlessly construct one with us:

Step 1. Decide a template

To take action, in your account, click on the Templates tab, then enter the “Ready templates” tab, and decide the one you want.

Browse Stripo’s prebuilt e mail templates Browse


Step 2. Work on product launch e mail header

Add your emblem and insert it as a picture.

Builing Product Launch Announcement Emails with Stripo

It’s also possible to add a menu if crucial. Nevertheless, well-known manufacturers nearly by no means do it for product announcement emails.

Constructing a banner on your product launch e mail

The banner could be represented as an a) banner picture, or a b) carousel of banners.

a) banner picture
  • add your banner picture;

  • then select orientation;

  • apply matching filters;

  • add a replica over your banner picture to make it compelling;

  • you may also add an image of a CTA button drawn by your designer over your banner picture. 

For extra info on methods to construct an efficient banner with Stripo in below 10 minutes, please check with our weblog submit and watch a brief video.

b) carousel of banners

There are two sorts of carousel — CCS and AMP picture carousel.

The second is supported now by Gmail, each net model, and cell apps (Android, iOS to assist AMP this January),, each desktop and cell gadgets.

How does it work? Customers swipe from one to a different banner picture.

Interactivity, particularly, in product announcement and promo emails enhance clients’ engagement. 

Stripo permits including as much as 16 slides:

  • drag an AMP carousel block in your product announcement e mail template;

  • allow “Preview photos”, set their measurement — the preview photos will likely be situated beneath the picture carousel;

  • add your picture;

  • edit it if crucial;

  • place a CTA button over it if you happen to like;

  • click on the “Add slide” button;

  • add a brand new picture, and many others.

Add AMP carousels to your “Coming quickly” e mail template

Be part of Stripo

For extra info on methods to construct AMP carousels with Stripo, please check with our respective weblog submit.

Including video

Video, the place you spotlight your new product’s options or present methods to use it, can enhance the conversion charge.

Straightforward to embed one with Stripo in your emails:

  • drag a video block into your e mail;

  • insert the hyperlink to your video that you simply’ve beforehand uploaded to Youtube or Vimeo in a respective subject;

  • Stripo will add video’s alt textual content mechanically;

  • select the play button colour;

  • add a customized thumbnail picture to make it extra significant. 

Adding Videos to New Product Announcement Templates

Including countdown timer

Timers are crucial for emails of this type.

Product Launch Announcement Emails_Adding Timers to Emails

(Supply: Pinterest)

Stripo prevents you from the need to construct a timer elsewhere exterior an editor, then paste the embed code and work on timer’s responsive design.

With Stripo, you’ll be able to construct and customise timers instantly in our editor:

Designing a CTA button

You satisfied potential clients they should purchase your product? — Nice! Present them the place they will do it.

Construct a CTA button that’s fairly noticeable:
  • open the “Look tab”;

  • go to the “Normal” settings;

  • enter the “Button” tab;

  • work on the button’s design — this fashion, you apply these settings to all of the buttons you will use in your e mail;

  • allow the “Spotlight hovered buttons” choice if you happen to like — your buttons will change colour as soon as a person locations the mouse pointer over your button;

  • toggle the “Help of Outlook” button — if you need your buttons to save lots of them form in Outlook;

  • drag the button block in your e mail template.

Adding Buttons to New Product Announcement Templates

Construct subtle product launch announcement emails with Stripo

Get began

Please, discover extra info on sorts of buttons in our “E-mail Name to Motion Greatest Practices” weblog submit.

Closing ideas

E-mail is a robust channel. We simply confirmed methods to correctly e mail a buyer a few new product.

However we advocate that your launch marketing campaign additionally consists of social media announcement, and advertisements on mass media — to make your product launch campaigns much more highly effective.

Construct efficient product launch announcement emails with Stripo


News and digital media editor, writer, and communications specialist. Passionate about social justice, equity, and wellness. Covering the news, viewing it differently.

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