Welcome to the 360i #SideHustle sequence, the place we showcase the superior facet initiatives, hobbies, start-up companies, and different ventures created by the entrepreneurial staff right here at 360i.
At 360i, many people know Michael LaVallee as an Affiliate Strategist – however what many people could not know is he’s additionally a producer, author, and singer for his personal solo music challenge, Kyzr Blue. He makes “music that’s blue, however one thing to bounce to” with emotional lyrics advised by way of a dreamy-electronica manufacturing model. And he simply launched a brand new single referred to as “Time Between the Cuts,” out on main platforms – Spotify, iTunes, tidal, and extra! Notable music weblog, Tradition Repair, calls him a “really thrilling rising expertise within the pop music.”
Study extra about Michael’s journey beneath and his nice recommendation to budding artists and all inventive individuals.
How did your ardour for music start?
Music has all the time been a serious a part of my life. I grew up taking part in the upright string bass in orchestra, singing in acapella teams, doing musicals, and so on. whereas after college I used to be listening to and watching MTV and VH1 music movies and amassing CDs. I all the time cherished making CD’s for my buddies with my very own personally curated playlists, and I nonetheless make weekly Spotify playlists for enjoyable taking part in round with tune transitions and including new artists I discover.
Who/What influenced you to begin producing/writing/singing music?
For school, I studied theater at an artwork college right here in Chicago, IL. I moved right here from Tennessee with an enormous flashy plan to be a tv/film actor – cliché, proper? All through my 4 years at school, I didn’t simply discover ways to be an actor, however I realized what being an artist actually meant to me. After graduating, my appearing goals didn’t appear proper, so I took a pair months backpacking alone by way of Europe and realized that my dream of being a film star wasn’t what I actually needed – I needed to create and inform my story. My coaching in theater developed a core a part of who I’m and what I need to say, however my journey as an actor was in the end going to be decoding one other individual’s script. I needed to be that individual too. I needed to do all of it – write and carry out my very own actual and uncooked factors of view. So, I turned to music as a result of it’s pure to me – I’ve all the time been a singer and my writing can all the time enhance, however the large drawback I had was that I didn’t know produce. So, once I got here again from Europe, I made a plan: educate myself produce, write like loopy, and simply create. I really feel like as an artist, you simply have to begin creating as a result of in case you don’t put one thing down on paper, you received’t have any form of beginning line. A completed thought is rarely excellent in a single attempt.
What themes do you contact on in your music?
Most of my writing is pretty somber and emotional. I have a tendency to put in writing about tensions in relationships, love, confidence, self-worth, and that kind. Gross, I do know – it sounds very emo. However my style influences span a variety of home, pop, folks, and experimental. As an artist, your POV and your voice is all the time going to vary. Proper now, mine comes from a spot of vulnerability. I write susceptible lyrics advised by way of pure, progressive beats and mushy, layered vocals so it’s sort of a “vulnerability is power,” message not simply by way of the lyrics, however by way of your entire tune as one piece of artwork.
How a lot time would you say you spend on Kyzr Blue each week?
I began Kyzr Blue in 2016, and since then I’d say I common 5 – 10 hours per week. It’s a troublesome stability – work, social life, music, self-care – that I’m going in circles with as a result of I’m actually laborious on myself for not placing extra hours into Kyzr Blue; nevertheless, my artist course of normally is available in spurts and I attempt to begin creating as soon as I really feel a pure inspiration. Often I can work fairly rapidly in that zone, particularly as I get higher and higher in manufacturing. My first single took about 8 months to provide and my second took about 6 months in order I proceed to study the logistics, my course of will grow to be tighter.
What’s your favourite a part of the method?
My favourite a part of the method is studying. Within the three years I’ve been doing this, I’ve so many random songs I’ve began and by no means completed or completed however needed to return again to as a result of it doesn’t really feel proper. I’m now ready to return to outdated tune mixes from 2016 or 2017 and virtually re-produce it in a matter of hours to make it sound like what I really needed it to. It’s hilarious seeing how horribly I produced my first couple songs, but it surely’s additionally validating to see that I actually am getting a lot better over time.
What are you most happy with?
That I’m doing all of this myself. It’s laborious to step away, pat myself on the again, and say “Wow, I’m actually doing this on my own,” as a result of I’m so within the weeds of modifying and failing and altering songs that I overlook I’m doing all the things. I’m writing, producing, mastering, photographing myself, posting on social, reaching out to blogs, all of it. Many artists depend on others for sure points of their work which is totally fantastic, however I haven’t fairly constructed a community in music and I need to be the one enter in how I run the challenge. I do collaborate outdoors of music although, particularly in pictures and modeling!
Does your function at 360i affect your music producing, or vice versa?
I feel it’s much less affect on each other and extra the similarities between the 2. As a strategist, it’s extraordinarily useful to have a inventive thoughts, however my mind additionally works very logistically by way of breaking an thought or pressure or drawback right down to its roots. For music and producing, it’s that very same psychological course of the place I’ve a lyric thought or sound in my head after which I’ve to interrupt it aside by way of a beat, bass, synths, verses, refrain, melody, and so on.
What really motivates you to proceed your work with music?
Creating. The notes part in my cellphone is significantly made up of lots of of random one-liner lyrics and even full songs I’ve written on the prepare to work one morning that need to see gentle of day! I wouldn’t really feel entire if I didn’t end any of them.
Do you may have any fast ideas or items of recommendation for somebody trying to break into this space?
Begin someplace and be affected person. You’re by no means going to really feel like an knowledgeable and also you’re all the time going to really feel such as you want you knew extra or may do extra as an artist however begin someplace and be affected person with your self. The music trade and being a music artist comes with so many studying curves, however that’s additionally half the enjoyable!
The place do you see this challenge going sooner or later?
Ha! Nice query. Proper now, it’s one step at a time – I’m specializing in ending my first EP this yr. After that I’d love to determine play stay, in-person reveals if/when that turns into potential once more.
The place can your pals at 360i hearken to your music?
I’m on all the most important streaming platforms – Spotify is my major, and comply with my Instagram for all updates and content material!