Digital

5 SEO Report Templates to Measure the Progress of Your SEO Efforts

Can you inform your customers what seo (SEO) deserves or how existing SEO efforts are going? 

If you’ve battled with interacting development, you’re not alone. According to a report from Aira on technical SEO, 20% of participants state revealing the worth of their work is the hardest part of the task. 

Here’s where SEO reports are available in convenient to show the worth of your work to customers. We’ve assembled some useful pointers and design templates to develop an SEO report that constructs trust, affects stakeholders, and keeps consumers.

What is an SEO analysis report?

SEO analysis reports let you track all activities like keyword rankings, natural search traffic, and link-building development throughout tools in one control panel. They interact the efficiency of your SEO firm’s work to your customers. 

Besides providing vital metrics in a visually-pleasing way, these reports use your customers with: 

  • Analysis: It describes what essential metrics suggest and the development made compared to the previous month.
  • Recommendations: What are the next actions for your customer? What should they prevent doing? Personalize these suggestions to the customer’s distinct company goals and project objectives. 

How an SEO Report Template Helps Build Confidence with Your Clients

They assistance reveal the worth of SEO to customers

Not all SEO metrics relate to your customer. 

A well-structured SEO report design template concentrates on the metrics and KPIs essential to the customer, highlights important activities, and avoids frustrating readers. 

It comprehends which objectives the reader holds as vital and provides just the required info. You can likewise demonstrate how metrics compare in between reporting cycles (weekly or month-to-month) to reveal a boost or reduction gradually. 

Consider your audience when choosing what to consist of in your report. Sending a project efficiency report to a marketing lead? Include functional metrics for your pay-per-click (PAY PER CLICK) projects together with your SEO metrics. 

If you understand the head of sales will read your report, concentrate on the number of sales leads shown up from your natural channels or consist of the income contribution from natural traffic. 

Shows openness and constructs trust with your customer

Your instant customers aren’t the only ones who check out the reports you send out. 

They’re forwarded to other departments as referral product or sent out to management as part of financier reporting, quarterly company evaluations, or SEO method preparation sessions. 

Hence, the quality of your report is among your most substantial chances to connect with your customer’s stakeholders. Great reports bring more worth to your customer and make them look excellent in front of their associates and superiors. 

It’s a chance to show your firm’s dependability and attention to information – all favorable characteristics when you wish to protect repeat company. 

Well-provided, constant, and precise information with actionable suggestions constructs trust and develops your SEO firm as a relied on partner for your customers.

It provides you with upselling chances

You end up being more familiar with your customer’s requirements when you comprehend their efficiency.  Having a clear beginning point will make it simpler to establish suggestions and propositions that will resonate with your customers. Consider supporting your suggestions with tested case research studies or supporting information where required.

Speeds up reporting

Managing information duplication throughout several sources is a difficulty in marketing. A 2021 Airtable study of marketing leaders state that 34% of info is duplicated throughout different sources like spreadsheets, files, and apps. 

Data duplication indicates more time invested cleansing and aggregating information and less preparation and carrying out SEO methods for your customers. 

Relying on a tested report design template personalized to your customer conserve you important time creating reports and more time providing analysis that assists your customers create brand-new company.

What to Include in Your SEO Report Template

The essential KPIs that target objectives

When choosing which metrics to report on, consider:

  • What is the primary goal of this SEO project, and how does it associate with my customers? 
  • Which metrics assist me communicate what I’m attempting to state?

Multiple information sources

An October 2020 Twitter poll by SEO consultant Aleyda Solis exposes that a lot of SEOs utilize 2-4 paid tools, with some utilizing more than 8 tools. With each tool having its method of showing information and metrics, you’ll require to aggregate the information from several sources to inform a cohesive story in your report.

Bonus: Improve your month-to-month SEO report design template with these 2 aspects

Notes and remarks

Image Source: DashThis

Notes and remarks are a fuss-free method to include important insights to your information without jumbling an SEO reporting control panel.

Four examples of things you can consist of utilizing control panel notes or remarks:

  1. Summarise vital insights in a couple of sentences as a summary
  2. Explain unknown terms or specify KPIs 
  3. Include goals and objectives for a KPI 
  4. Explain an information pattern or supply more information about an uncommon boost or drop in an essential metric

Images and visuals

ımages-and-visuals
Image Source: DashThis

We procedure images quicker than words, so utilize images to illustrate relationships, comprehensive contrasts, or patterns in information gradually.

Some examples to assist you select the best visuals for your report.

ObjectiveGraphSEO reporting example
To see patternsLine or column chartTracking natural sessions gradually 
To compare informationPie, doughnut, or column charts. Comparing the traffic portion of recommendation traffic versus natural traffic to a site. 
To reveal the relationship in between several information setsDual-axis line plots Track the relationship in between SERPS and natural efficiency or domain authority
To reveal development towards an objectiveGauge chartsTracking the page speed or the typical position of a target keyword for your customer’s site.
Option 1: Table format
ObjectiveGraphSEO reporting example
To see patternsLine or column chartTracking natural sessions gradually 
To compare informationPie, doughnut, or column charts. Comparing the traffic portion of recommendation traffic versus natural traffic to a site. 
To reveal the relationship in between several information setsDual-axis line plots Track the relationship in between SERPS and natural efficiency or domain authority
To reveal development towards an objectiveGauge chartsTracking the page speed or the typical position of a target keyword for your customer’s site.
Option 2: Text format

To see patterns: Line or column charts. 

Example: Tracking natural sessions gradually 

To compare information: pie, doughnut, or column charts. 

Example: Comparing the traffic portion of recommendation traffic versus natural traffic to a site. 

To reveal the relationship in between several information sets: dual-axis line plots 

Example: Track the relationship in between SERPS and natural efficiency or domain authority

To reveal development towards an objective: Gauge images. 

Example: Tracking the page speed or the typical position of a target keyword for your customer’s site.

Five Time-conserving SEO Report Examples

We’ve consisted of 5 various methods for you to track and report your SEO efficiency, depending upon the projects you run and who reads your report.

SEO report design template

Use DashThis’s SEO report as a beginning point for customer reports!

We’ve consisted of all essential SEO metrics in one control panel from natural traffic, channel contrast, and landing page ranking, with headers to arrange your metrics for your customers.

seo-report-template
An SEO report design template in DashThis

Digital marketing report design template

If you’re running several digital marketing projects and SEO is among your efforts for your customer, you’re going to like this design template. 

This design template will track natural conversions and search presence together with your pay per click project efficiency. Feel complimentary to include as lots of areas as required for each paid search project, with an easy summary on the top summarizing what your customer requires to understand. 

digital-marketing-report-template
DashThis’s digital marketing report design template

Google Analytics report design template

This report covers vital efficiency metrics like conversion rates and site bounce rates, enabling you to determine enhancement points for your customer’s site. 

Tip: Integrate this report with Google Search Console (GSC) information to get a holistic view of how your SEO efforts impact site efficiency.

google-analytics-report-template
DashThis’s Google Analytics report design template

Local SEO report design template

Have regional company customers who aren’t skilled with marketing? Keep your reports focused by discussing metrics hectic entrepreneur appreciate, like their company’s Google evaluation rating or the number of leads your customer’s site created this month.

local-seo-report-template
DashThis’s regional SEO report for small companies design template

Google Business Profile report design template

Google Business Profile is frequently the very first thing prospective consumers discover if they look for regional, F&B, and retail organizations online.

If they wish to discover a regional company’s opening hours, what individuals have actually been stating about them, or a contact number to call online, that’s the top place they’ll look. 

On top of Google search engine result, Google Business Profile likewise impacts their discoverability on Google Map results. 

With a lot online presence riding on enhancing this company profile, you’ll wish to cover your customer’s Google Business Profile efficiency as a devoted report or as part of your reporting if you deal with the above verticals.

google-business-profile-report-template
DashThis’s Google My Business report design template

How to Create an SEO Report in DashThis?

Step 1: Sign up for an account with DashThis (your very first 15 days are on us!)

Step 2: Connect your preferred marketing tools in seconds (we support over 40 combinations with premier SEO reporting tools, consisting of Ahrefs, Moz, SEMRush, and so on.

create-new-dashboard
Image Source: DashThis

Step 3: Select the SEO KPIs you want to track from DashThis’ pre-programmed widgets

dashthis-present-widgets
Image Source: DashThis

Step 4: Drag and drop as lots of KPIs as you prefer to develop your own SEO report.

Create SEO Reports that Wow Your Clients

To wrap-up, 5 aspects that comprise an exceptional SEO report design template for your customers:

  1. Add a summary of essential outcomes and suggestions 
  2. Key metrics pertinent to your customer’s objectives and goals
  3. Visuals matter! Use charts and charts to reveal relationships in between metrics or to interact development towards objectives. 
  4. Includes analysis and suggestions that assist your customer make company choices.
  5. Automate information aggregation throughout your marketing tools, so you can focus your energy and time on analysis.

Now, go wow your customer in your next reporting session! 

Sign up for your complimentary 15-day trial of DashThis today.



Blake

News and digital media editor, writer, and communications specialist. Passionate about social justice, equity, and wellness. Covering the news, viewing it differently.

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