The e-commerce market went through a significant boost over the last 2 years. According to Statista, the international e-commerce sales of 3.35 trillion USD from 2019 matured to 4.93 trillion USD in 2021 and are anticipated to reach 5.54 trillion USD by the end of this year.
This boost in international e-commerce sales is possible due to a modification in consumer habits. Since a growing number of individuals purchase their requirements online, business have actually relied on e-commerce so their companies can survive and make it through.
The issue, nevertheless, is that the competitors to draw clients and push them to purchase ends up being fiercer. The just method for your e-commerce organization to stick out versus your rivals is to execute reliable e-commerce SEO methods to increase your e-commerce site traffic.
7 Ways to Increase Ecommerce Website Traffic
1. Create Referral Programmes
Even though referring something to somebody is absolutely nothing brand-new, this marketing technique still works. If your e-commerce marketing technique does not consist of a recommendation program, you ought to develop one right now.
A research study from Niesen mentioned that 84% of customers think about suggestions from individuals they understand prior to buying. If among those individuals is currently your consumer, there is a high possibility they will refer you to their friends and family, particularly if you can reward them for their effort.
For example, if your e-commerce organization in Singapore is a cake store, you might utilize a recommendation program that uses 20 to 30% off for particular items after clients offer an effective recommendation. This can be done by providing special recommendation codes to each consumer.
2. Draw Traffic with Email Marketing
In the world of TikTok and Instagram Reels, sending out e-mails to prospective clients may look like an out-of-date method to draw traffic to an e-commerce site. But in truth, e-mail marketing is still an important marketing technique because the international e-mail marketing market is valued at 7.5 billion in 2020.
The Statista Research Department even anticipated that this figure will increase to 17.9 billion by 2027. It is not unexpected with the growing variety of e-mail users.
Effective e-mail marketing permits you to communicate, link, and interact, be it sending out e-mails to brand-new or existing clients, and an effective one can push them to act.
Here is a breakdown of reliable e-mail marketing.
- Engaging subject lines
- Compelling CTA
- Concise and simple to check out written material
- Unique promo deal
- Add visuals
3. Watch Your Loading Speed
If your e-commerce site takes longer than 3 seconds to load, your prospective clients are extremely most likely to leave your site and select another comparable organization rather.
To avoid a high bounce rate, you ought to enhance your e-commerce site’s packing speed. Guarantee all the e-commerce site style includes it has will pack and appear from one to 3 seconds.
Listed listed below are the tools you can utilize to understand the status of your e-commerce site’s packing speed:
4. Run Paid Social Media Ads
Apart from running paid projects on social networks, there is no other finest method to increase traffic to your e-commerce site. With the constant development of social networks users worldwide, you can broaden your reach and enhance your online existence by reaching prospective clients for your e-commerce organization.
To efficiently run paid social networks advertisements, here are the important things you require to think about.
- Social media platforms (e.g. Facebook, Twitter, YouTube, Instagram)
- Recommended image sizes (e.g. Facebook messenger story is 1080 by 1920 pixels)
- Minimum and optimal character count. (e.g. optimal character count 280 per tweet on Twitter)
- Social media advertisement formats (e.g. still image, gif, or video)
5. Drive Excitement with Contests and Giveaways
While the methods to increase e-commerce site traffic pointed out above are for a long-lasting option, there is another method for instantaneous traffic, list building, and conversions.
All of those can occur by providing interesting rewards to your prospective clients in exchange for their participation in your contest or e-commerce free gift project in Singapore.
To effectively keep track of the involvement of your clients, you might utilize tools like Gleam or WooBox that can assist you track how they communicate with your contest or e-commerce free gift project, including their development.
6. Use Big and Clear Images
Since prospective clients cannot see or feel the item personally, they will require something considerable to persuade them to acquire. That is where images are available in.
An image can speak a thousand words, which can make or break your e-commerce organization. That is why you ought to utilize huge and clear images, so your prospective clients will understand precisely what they will purchase.
And to even more persuade them, you ought to consist of a comprehensive description of what the item is. Make sure to discuss its size, product, colors offered, and other pertinent info.
7. Be Clear and Upfront
Transparency works finest in the e-commerce market. If your item offers totally free shipment, keep in mind to discuss that. If shipment charges use, you ought to consist of that in the shopping cart information so your clients will understand.
Giving your clients a direct will avoid them from feeling misguided once they have actually taken a look at the item from your e-commerce site.
Besides that, you ought to likewise keep in mind to make your out-of-stock products noticeable to your visitors. Being transparent and in advance about what you can use them will assist in their search and purchasing procedure ahead of time.
Level up Your Ecommerce Strategy to Increase Your Ecommerce Website Traffic Today
While it might take a while to see the real outcomes, your effort will settle if you follow these 7 methods to increase your e-commerce site traffic correctly.
Eligible Small Medium Enterprises (SMEs) are entitled to the E-Commerce Productivity Solutions Grant for 80% assistance. For more info on how to increase your e-commerce site traffic, contact OOm.