In 2021, electronic mail stays a robust software for every little thing from electronic mail advertising and marketing to inside communications. However the stakes are increased.
With the world going distant, emails play an enormous position in protecting clients, staff, and nearly everybody else related and engaged. That’s the place an HTML electronic mail template can assist.
Stripo gives over 700 prebuilt electronic mail templates for any goal
On this publish, we’ll break down the highest 8 causes to make use of an HTML E-mail Template in 2021.
What’s an HTML electronic mail template?
An HTML electronic mail template is an HTML file. It outlines the construction of an electronic mail itself and the order of content material parts within the electronic mail.
HTML electronic mail template means that you can add pictures, movies, and different visible parts to emails. It means that you can add CSS kinds to texts and different parts of the e-mail.
Its greatest trait is reusability. Working with them requires no coding abilities.
8 causes to make use of an HTML electronic mail template
1. Readability and effectivity
The very best factor about an HTML electronic mail template is that it provides your content material a transparent and constant construction and stream. Utilizing rows and dividers you’ll be able to break up and arrange massive chunks of textual content or show data with containers, infographics, tables, and charts.
(Supply: E-mail from Contact Monkey)
While you use an HTML electronic mail template on your mass emails or inside newsletters, your readers will know precisely how and the place to search out the data they want. They’ll even be much more more likely to interact together with your communications if they will simply discover the important thing factors they’re on the lookout for.
2. E-mail monitoring
When you’ve chosen and customised your electronic mail template, you need to make it possible for the e-mail you ship is definitely being opened and browse. You need to know that your design resonated together with your readers.
The hot button is to make use of an electronic mail service supplier that allows you to monitor and evaluate OR, CTR, CTOR, consumer engagement, NPS, and different metrics.
Stripo is built-in with over 70 ESPs and electronic mail shoppers. All of the emails that you just construct with Stripo could be exported to an ESP of your alternative in 1 click on.
You could verify the checklist of Stripo’s integrations.
3. Larger consumer engagement
Except you could have knowledgeable graphic designers in your electronic mail advertising and marketing group, creating visually interesting HTML emails could be robust. On the identical time, visuals are essential for participating your readers. Actually, some research present that our brains course of visuals 60 000X sooner than textual content.
With an HTML electronic mail template, you should use graphics, colours, backgrounds, and pictures for extra visible engagement.
On high of that, an HTML electronic mail template enables you to create CTAs that really stand out, with daring fonts, highlights, and CTA buttons. Meaning growing your possibilities of sending your recipients to key merchandise and offers, assets, and occasion RSVPs.
(Supply: E-mail from Stripo)
4. Model consistency
A key good thing about an HTML electronic mail template is that you may simply create content material tailor-made to your model.
HTML electronic mail templates allow you to customise your message with colours, logos, and layouts particular to your group.
The hot button is creating an electronic mail template that displays the remainder of your model, from the messaging and graphics in your web site to your occasion invitations. The purpose is a unified model expertise for anybody receiving your electronic mail.
With an electronic mail template builder like ContactMonkey, you’ll have the choice to save lots of model colours and rows whereas optimizing your design over time via electronic mail monitoring.
With Stripo’s model pointers equipment, you’ll have the ability to save and share electronic mail design kinds that your group utilized in earlier emails, together with fonts, CTA buttons, and extra.
Keep model constant throughout all electronic mail campaigns
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5. Scale back the variety of errors in electronic mail format
When utilizing HTML electronic mail templates, you cut back (I’d say, “Eradicate”) the variety of errors in electronic mail code.
When you’ve chosen a template, you’ll be able to edit it within the drag-n-drop electronic mail builder without having to cope with the code.
6. Scaling electronic mail manufacturing
It’s critical to let your teammates construct emails with out the assistance of builders. First, it’s cheaper. Second, the less folks engaged within the course of the sooner you end it.
Do you know that interactive and AMP emails have 5.2X occasions increased conversion?
You’ll be able to simply, with no coding abilities, make the most of interactivity in your electronic mail advertising and marketing. How?
Some electronic mail templates constructed with Stripo already include interactive, dynamic, AMP, and real-time content material. Some templates are gamified. You simply should barely customise them down.
8. It saves time
Above all, the most important good thing about HTML electronic mail templates is their potential to save lots of you time with out skimping on high quality.
Whether or not that you must ship out your organization publication or advertising and marketing electronic mail blast weekly or month-to-month, your design will all the time be ready. All you’ll must do is just plug in your up to date content material.
Meaning, your recipients can get the data they want extra rapidly whereas your electronic mail entrepreneurs can deal with delivering correct, participating, and up-to-date content material. With on a regular basis saved, you’ll be able to focus extra on improving your campaigns to repeatedly enhance engagement.
HTML electronic mail templates are important for tapping into your viewers’s full potential. Not solely do they make your emails extra fascinating and fascinating to learn, but in addition allow you to monitor, measure, and enhance your content material rapidly.
Through the use of HTML electronic mail templates, you’ll be able to take your electronic mail advertising and marketing to the subsequent stage and save time doing it