Since its launch at the American Bankers Association’s Annual Convention today, ABA’s revamped #BanksNeverAskThat project site, banksneveraskthat.com, has actually gotten more than 61,000 page views. A brand-new, interactive scam-spotting video game called “Scam City,” which was launched as part of the project, got more than 43,000 overall views.
The most current version of ABA’s acclaimed anti-phishing project utilizes eye-catching humor and other engaging material to empower customers to find phony bank interactions requesting for delicate info like passwords and social security numbers. This year, ABA has actually likewise engaged 2 social networks influencers—Cathy Pedrayes and Rosie Okumura—who together have actually gathered more than 400,000 views for their #BanksNeverAskThat posts on Instagram and Tiktok.
Registration is still open for banks wanting to take part in the project. Banks that sign up will have access to a complete variety of complimentary resources, consisting of videos and social networks posts, printables and more. Since the project was very first introduced in 2020, more than 2,000 banks have actually gotten involved. Register to take part in the project. Visit BanksNeverAskThat.com.