ABA Bank Marketing Podcast: A Preview of the ABA Bank Marketing Conference.

By John Oxford

We are anticipating next week’s virtual ABA Bank Marketing Conference, set for Monday and Tuesday. Both Josh Mabus and I have actually attended this conference for more than ten years running, and we constantly come away with an originality or more. Although due to COVID-19 the conference is once again being held practically, there are lots of excellent sessions being provided. During today’s Marketing Money Podcast, we talk about a few of the subjects and problems to be resolved throughout the conference–in addition to take part in our typical popular culture small talk.

A couple of specifics we cover throughout the conference sneak peek podcast consist of:

  • A sneak peek of a few of the session subjects.
  • Digital banking and the consumer journey that is not your option.
  • How Redbox video leasings and the airline company market associate with banking.
  • Very crucial guidance on returning your old iPhone for a brand-new one.

If you have subjects you would like talked about on a future podcast, drop us an e-mail at, and once again, please join us at the virtual ABA Bank Marketing conference. There is still lots of time to sign up.

John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, are co-hosts of the Marketing Money Podcast.



A news media journalist always on the go, I've been published in major publications including VICE, The Atlantic, and TIME.

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