The entry duration is now open for the 2023 American Bankers Association Brand Slam, which honors banks’ extraordinary marketing projects in 6 classifications. The complimentary awards program is open to banks of all sizes; qualified projects need to have been introduced in between July 1, 2022, and June 30, 2023. Winners will be acknowledged at the ABA Bank Marketing Conference in September.
Banks might go into in any or all of 6 classifications:
- Video
- Integrated marketing
- Website redesign
- Public relations/community engagement
- Social media
- Out-of-the-box concept
Entries will be evaluated based upon 5 requirements: principle, technique, imagination, execution and outcomes. Bankers thinking about sending can get in online. Learn more and get in.
