Achieva Credit Union introduces bitcoin trading in its mobile app

Achieva Credit Union in Dunedin, Florida, revealed the launch of a bitcoin service on its mobile app in collaboration with NYDIG on Wednesday.

The $2.6 billion-asset cooperative credit union started dealing with NYDIG, a bitcoin innovation and monetary services business, in December 2021.

“In the past year, we noted our members trading in more than $2.6 million of cryptocurrency through popular trading platforms,” Tracy Ingram, primary digital and facilities officer at Achieva, stated in a news release. “It was clear that many members want to get involved with crypto, and we felt it was time to provide access to bitcoin from an institution they trust.”  

The bitcoin widget introduced on the mobile app on Tuesday. In the widget, users can see the existing worth of bitcoin, see their trading history and straight purchase, offer or hold bitcoin through the NYDIG platform.

Bitcoin trading is now a function in Achieva’s mobile banking app.

Achieva is the very first cooperative credit union in Florida to use cryptocurrency trading services to its members, according to a news release. 

“Instead of using the word competitive, I use the word progressive. I think that it really shows that Achieva is in tune with what’s going on,” stated Lou Grilli, senior development strategist at PSCU, a cooperative credit union service company.

Other cooperative credit union are interested however “waiting on the sidelines” and seeing what occurs with Achieva’s brand-new offering, according to Grilli.

Achieva and other cooperative credit union seem unfazed by the current volatility in the rate of bitcoin. Most of the danger lies with the members who select to invest their cash in bitcoin regardless of its unpredictability. NYDIG is the custodian for the possessions; they do not appear on cooperative credit union’ books. However, cooperative credit union deal with reputational danger from members who might lose cash and anticipate to be made up for those losses, although they are not assured this.

“The interest level in June is the same interest level, from where I sit, that I saw in January,” stated Rahm McDaniel, head of banking services at NYDIG. “I think [credit unions] recognize bitcoin goes up and bitcoin goes down and the price fluctuates, but the demand for people to participate in this new financial service remains high.”

The launch comes a couple of weeks following the crypto market crash in mid-May, however Ingram stays “very optimistic.”

“There is a great deal of activity in the market. And I do not believe that activity is going to decrease due to the fact that of volatility in the market due to the fact that many people that are buying numerous currencies, whether it’s bitcoin or ether or other currency, they’re doing it in a speculative light anyhow,” stated Jim Burson, handling director at Cornerstone Advisors. “If you’re Achieva and your members are doing this behavior anyway, why wouldn’t you try and bring that as your digital client as opposed to them logging in to Coinbase?”

Achieva offers educational resources on cryptocurrency to its members in collaboration with NYDIG. Prior to the launch of the feature, Achieva employees were invited to a three-week trial where they were given $10 to buy, sell and hold bitcoin to help prepare them for member questions.

The process of integrating Achieva’s pre-existing tech with new tech was seamless, Ingram said. Since Achieva had previously implemented Alkami Technology, a digital banking solutions provider and a partner of NYDIG, its mobile app was already compatible with NYDIG’s platform. Adding the bitcoin offering was the same as adding other products to digital banking.

“We are very excited about our partnership with Achieva and with the other credit unions, and we feel like there’s real unmet demand,” McDaniel stated.


A news media journalist always on the go, I've been published in major publications including VICE, The Atlantic, and TIME.

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