Business

Ads vanish as Google Ad Manager briefly decreases

Internet users saw an ad-free web for numerous hours on Thursday night.

At 8:04 p.m. Eastern Standard time, Google published that it was “investigating reports of an issue with Google Ad Manager.” While users can enter the program, they are “seeing error messages, high latency and/or other unexpected behavior.”

Most notably, advertisements weren’t going through, implying users didn’t see advertisements on the sites of business that utilize Google Ad Manager. “Ad Manager is not delivering ads for the affected users,” Google composed in its occurrence report.  

A couple of hours later on, at 10:40pm Eastern Standard Time, Google stated that it had actually solved the concern, composing “ad serving has now been restored.”

Google did not share any details about the degree of the interruption in its post, however users on social networks hypothesized it might have been worldwide, with consumers in the U.S., Canada and Japan reporting on Twitter that Ad Manager wasn’t working.

Google Ad Manager is a digital market where consumers can purchase and offer advertisements throughout several networks. The service is mainly utilized by big publishers who take part in direct sales to advertisement purchasers. Over 80% of big publishers state they utilize Google Ad Manager to handle their advertisement sales.

Google’s other advertisement services seem up and running. The search giant is not reporting concerns with either AdSense or AdMob, its advertisement services dedicated to smaller sized sites and mobile designers respectively.

Advertising is a huge part of Google’s service. Google made $54.48 billion from advertisement sales in the 3rd quarter of this year out of an overall profits of $69.09 billion.

Update, December 9, 2022: This short article was upgraded with news that Google has actually solved the occurrence with Google Ad Manager.

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Blake

News and digital media editor, writer, and communications specialist. Passionate about social justice, equity, and wellness. Covering the news, viewing it differently.

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