An Olympic Problem – A Report on the High Looked for Sports activities Throughout the Globe

With the Tokyo summer season Olympics now upon us, right here at Koozai we thought it is likely to be enjoyable to make use of our search experience to discover what individuals all over the world are most focused on on the subject of sports activities. We’ve analysed obtainable knowledge from 188 of the competing international locations in opposition to the highest 40 Olympic sports activities to see what search developments we might uncover. Beneath you may learn our findings to see exactly what sports activities international locations all over the world are backing.

What’s essentially the most looked for sport?

This can be a massive fats win for the soccer followers – out of 188 international locations that we’ve analysed search knowledge for, a whopping 59% are telling us that soccer is their favorite sport to tune into. To place this into perspective, it holds a large 4.9million common month-to-month search quantity throughout all 188 international locations, with 1.2million of this attributed to the UK alone! It appears we’re much more into our soccer than anybody even realised.

Curiously, some articles akin to Bleacher Report have led us to consider that gymnastics is the highest sport to be watching, primarily as a result of it will get a lot protection on the TV alongside swimming, however the knowledge is telling us that this isn’t what the world is hungry for. In truth, our knowledge exhibits that not one of many 188 international locations looked for gymnastics or swimming above all different sports activities included in our analysis.

Curiously, second place is awarded to boxing, with the likes of Sweden, Denmark and Argentina flying the flag, however worldwide, it solely equates to eight% of the full, which fits to point out simply how a lot affect soccer has over the world’s sporting leisure.

What if we banished soccer from the equation?

If we eliminated soccer, general, the information is screaming tennis! That is spear-headed by our neighbours Italy and France, each sporting 246,000 common month-to-month searches, nevertheless it additionally represents 23% of worldwide curiosity. Basketball is in second place, with Rwanda taking the lead on searches with 90,500, and 14% of the world trying focused on making an attempt to catch a slam dunk.

Uncommon favorite sports activities

Our search knowledge has additionally unveiled some quite attention-grabbing sports activities popping out on prime for sure international locations. For instance, who knew the Japanese are search fanatics on the subject of diving? Their most profitable, medal-collecting sport so far is Judo, however the knowledge is telling us there’s a 178% distinction of their curiosity between the 2 sports activities with diving on prime (33100 vs 1900). In truth, Japan is but to win a medal for diving, so maybe they’re trying to enter new territory this 12 months? We’ll discover out quickly sufficient!

On prime of this, we have been additionally stunned to seek out that skateboarding is popping out on prime for a number of totally different international locations. Take Germany for instance, recognized for his or her top-quality soccer and in addition having beforehand gained 28 gold medals for observe and area; however the search knowledge suggests they’re extra focused on skateboarding – 92% extra in truth (201,000 vs 74,000).

The identical goes for Staff USA, one other observe and area dominator with a whopping 333 gold medals up to now. They’re trying ahead to tuning into the skateboarding extra so than anything, however seeing as skateboarding was born there, plus it’s a brand new entry for the Tokyo 2020 competitors, we are able to’t actually blame them.

Canada is choosy about its water sports activities

High of the search knowledge pile for our companions throughout the pond in Canada is crusing, a sport us Brits can completely get on board with (no pun supposed!), however on the subject of getting moist, it might appear the Canadians are much less excited. There’s a distinction of 172% between search volumes for crusing and swimming (301,000 vs 22,200). And it’s not simply the Canadians that aren’t all that focused on swimming both, the game doesn’t truly come out on prime for any of the 188 international locations we’ve analysed search knowledge for.

The Brazilians, Turkish and Polish are preserving a eager eye on the golf

When you think about that these international locations are fairly small on {the golfing} scene general (there are round 100 programs in Brazil, 35 in Poland and simply 23 golf equipment in Turkey, in comparison with different European international locations akin to Germany (737), France (599) and England (1,923)), it’s shocking that the information exhibits such an curiosity within the initially Scottish sport.

What are you aware about handball?

Though handball and its apparel has just lately obtained plenty of media protection, it’s not a sport that often will get plenty of love. It might appear this isn’t true for the 2020 Olympics and Uruguay although, as handball tops their search outcomes over all different sports activities. As a rustic, their search knowledge is displaying a 26% elevated curiosity in handball over their second favourites: basketball, golf and rugby.

En guard!

Though Egypt has gained most of its medals by means of boxing efforts, the information showcases that the best variety of searches in Egypt is for fencing. They’re the one nation that’s backing the game too. Fencing was initially began in Spain and was additionally one of many first sports activities to look within the trendy Olympic video games as we all know and like it right now, so albeit having a continuing place within the video games since 1896, it might seem that there’s some love misplaced for this old-school fight sport.

Rise up shut and private with the information: prime 10 Olympic sports activities throughout the globe based mostly on search knowledge


Koozai checked out obtainable search quantity knowledge for 188 of the international locations competing within the 2020 Tokyo Olympics. We picked out the highest 40 sports activities for the evaluation to match search quantity knowledge for every nation to collate our findings. 

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News and digital media editor, writer, and communications specialist. Passionate about social justice, equity, and wellness. Covering the news, viewing it differently.

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