Apple reveals 2 brand-new MacBooks, AirPods and a $5 music streaming service By Reuters

© Reuters. SUBMIT PICTURE: An Apple logo design hangs above the entryway to the Apple shop on 5th Avenue in the Manhattan district of New York City, July 21, 2015. REUTERS/Mike Segar


By Stephen Nellis and Subrat Patnaik

(Reuters) -Apple Inc on Monday released 2 brand-new MacBook Pro designs powered by brand-new internal Apple (NASDAQ:) Silicon chips in addition to a brand-new generation of its AirPods cordless earbuds and a $5-per-month music membership service.

The brand-new MacBook Pro laptop computers with 14-inch and 16-inch display screens are powered by the brand-new chips. The designs removed the “Touch Bar” that Apple’s fans had actually groused about and brought back numerous ports – consisting of the business’s “MagSafe” power port – that had actually vanished recently, outraging a few of the business’s users.

Apple stated the 14-inch design will begin at $1,999 and the 16-inch design will begin at $2,499. Both computer systems will begin delivering next week, Apple stated.

Apple’s 2 brand-new high-powered chips are called the M1 Pro and the M1 Max. The chips are suggested to have much better efficiency than the business’s previous M1 chips, however do so while utilizing less power than competing chips from companies like Intel Corp (NASDAQ:) and Advanced Micro Devices (NASDAQ:) Inc.

Johny Srouji, Apple’s chip chief, stated the M1 Max chip consumes to 100 watts less power than other high-end laptop computer chips, which equates to much better battery life.

“It’s the most powerful chip we’ve ever built,” Srouji stated of the M1 Max.

Before Monday, Apple’s most effective laptop computers depended on chips from Intel. The business has actually currently put a first-generation in-house-designed M1 chip into some MacBooks in addition to its Mac Mini and iMac desktop makers.

Meanwhile, Apple’s brand-new AirPods are sweat- and waterproof for usage with exercises and will have some sound functions formerly discovered in the higher-end AirPods Pro, Apple stated throughout the launch occasion. Apple stated the brand-new AirPods will cost $179 and begin delivering next week.

Apple’s brand-new AirPods are offered to purchase online in the United States and more than 26 other nations and areas beginning on Monday. The earphones will be offered in shops starting Oct. 26.

Add-on gadgets like AirPods tend to be big sellers throughout vacation shopping seasons and have actually turned into one of Apple’s fastest-growing classifications, with its house and devices sector growing 25% to $30.6 billion in Apple’s financial 2020.

Shares were up about 0.8% on Monday afternoon.

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