Financial institution Advertising and marketing Podcast: What are the most effective methods to rent each new and seasoned entrepreneurs?

By John Oxford

Is there a expertise hole in financial institution advertising departments? Why accomplish that many job posts for financial institution advertising positions listing a number of paragraphs of expertise wanted juxtaposed to just a few years of expertise and often a decrease wage?

On this week’s Advertising and marketing Cash Podcast, I take a deep dive with Josh Mabus of the Mabus Company into hiring each new and seasoned entrepreneurs and the expertise wanted for a contemporary advertising division to efficiently execute it’s initiatives.

Mentioned gadgets embrace:

  • Why is it essential that financial institution entrepreneurs perceive how a financial institution makes cash.
  • What expertise are literally in demand and wanted immediately vs. the job posts that ask for every part.
  • Why copywriting in addition to the power to speak are nonetheless essential, if not an important expertise.
  • Why financial institution entrepreneurs have to assume in a different way to win “within the margins.”
  • Why a financial institution must be a financial institution and never a espresso store, and way more, together with a dialogue on gasoline station card readers.

When you have questions or subjects you want to hear answered or mentioned on a future podcast, drop us an e mail at

John Oxford, director of promoting at Renasant Financial institution, and Josh Mabus, president of the Mabus Company, are co-hosts of the Advertising and marketing Cash Podcast.


A news media journalist always on the go, I've been published in major publications including VICE, The Atlantic, and TIME.

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