Bank Marketing Podcast: What Makes for a Great Vendor Relationship?

By John Oxford

Partner and/or supplier relationships are extremely crucial to any effective bank marketing program. Even the biggest internally focused marketing department need to have partner assistance to accomplish its objectives. What produces a fantastic bank supplier collaboration? How does one tackle discovering a fantastic suitable for banks?

In today’s Marketing Money Podcast, Josh Mabus of the Mabus Agency and I break down:

  1. The “fear of missing out” messaging utilized in supplier pitches.
  2. How to discover the best collaborations.
  3. Do we require Zoom calls when regular calls still work?
  4. Can marketing save bank branch debt consolidation?
  5. Does Denzel Washington constantly play the very same function?

If you have concerns or subjects you would like responded to on a future podcast, email us at and join us online at the virtual ABA Bank Marketing Conference, Sept. 27-28.

John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, are co-hosts of the Marketing Money Podcast.


A news media journalist always on the go, I've been published in major publications including VICE, The Atlantic, and TIME.

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