Digital

Best Software for Tracking Facebook Ad Results Post IOS14

The brand-new iOS14 Update has actually broken the capability of every third-party app to get your site and advertisement efficiency information straight, which would eventually aid with much better advertisement targeting.

While this might appear dissuading for a lot of online marketers, there are still a couple of methods to track the efficiency of your advertisements. As a social networks company handling this concern first-hand, we have actually assembled a list of tools that will assist you track your Facebook advertisement results post iOS14.

How Does IOS14 Affect Facebook Ads? What Has Changed?

The release of iOS14 has actually resulted in a variety of modifications for both Facebook and the marketers who utilize it. The bulk of these modifications focus on the truth that Apple no longer permits advertisement tools to track your information.

Previously, Facebook might track which sites you checked out and after that reveal you targeted advertisements based upon your interests, and now they just have really minimal access to this details. This indicates that the targeting abilities you would formerly pertain to anticipate and count on are no longer readily available.

Since individuals will have less advertisements targeted to their interests, the likelihood of users not engaging with your advertising campaign is extremely high.

And due to the fact that your advertisements won’t reach as many individuals as in the past, you will require a greater budget plan in order for them to carry out all right so that you can see any type of roi.

Additionally, without complete access to user information, it will be harder for you (and Facebook) to get a complete photo of how efficiently your advertisements are carrying out — which would make optimising them a lot more tough than typical!

But here’s how we are doing it:

Facebook Ad Manager

Of course, the Facebook Ad Manager is currently readily available to all Facebook marketers totally free! It is an effective tool, which permits you to produce and handle your advertisements, along with supplies you with in-depth analytics about how your advertisements are carrying out.

The Ad Manager is the very best alternative for novices who don’t have a great deal of experience with Facebook marketing and wish to take control of their own projects.

It is basic enough that you can quickly find out how to utilize it by yourself, however it likewise has sufficient tools to truly assist you produce reliable advertising campaign. You can even utilize the tool’s integrated analytics control panel to see how your advertisements carry out and make modifications as required.

Now, you might ask why you ought to be utilizing the advertisement supervisor if it isn’t permitted access to your information any longer.

Well, prior to you enhance or make any sort of modifications to your project, you require to understand where you stand. And Facebook advertisement supervisor is the best tool to provide you a clear photo of your analytics.

Facebook Pixel

The Pixel is a little piece of code that works on your site or landing page that tracks who visits it. It is basic to comprehend and simple to establish, so any person can utilize it.

Quite merely, the Pixel gathers information from visitors on your site or landing page by sending out that information back to Facebook.

For example, if somebody check outs your site however doesn’t transform, you can target them with various advertisements that will ideally turn them into paying consumers. 

Now, considering that it is a code and there is no third-party app intervention, iOS14 permits the Pixel to gain access to user occasions (information) straight from servers by means of Facebook’s Conversions API. You can then utilize this information within your advertisements to get the most out of your advertisement invest.

Google Analytics

Google Analytics is an excellent tool for determining your audience, traffic, and conversions.

It can assist you to discover which site channels are carrying out best, reveal you which landing pages are transforming the most visitors along with provide you information on how users connect with your general website material. It is simple to establish, simple to utilize, and most significantly, it is complimentary.

Because Facebook can’t track your metrics, you can straight visit to GA to examine your projects, compare your methods throughout various platforms, and determine your advertisement efficiency throughout every marketing channel that is driving traffic to your website.

Although you may not get private information as in the past, you can deal with bigger groups or perhaps smaller sized client sections to modify your Facebook advertisements. Based on particular information sets collected by assessing

  • The variety of sessions created from your paid advertisements
  • The typical session period
  • Demographics

you can produce better-performing advertisements for all the various client sections –similar to you would with e-mail marketing projects.

KPI Reports

A KPI or Key Performance Indicator report assists you show the ROI of your social networks projects to customers. The report is generally produced as a discussion, with each slide including text and/or images such as charts, charts, and images.

These visuals can assist companies much better comprehend their project efficiency without checking out prolonged paragraphs discussing the outcomes.

Before the upgrade, you might instantly get KPI reports through third-party apps. But now, you would need to by hand set these approximately get the very best outcomes. And considering that KPIs will assist you much better comprehend how your advertisements act, buying developing thorough reports is vital – particularly post iOS14.

If you are overwhelmed by the technical lingo and the lots of readily available choices, it may make good sense to work with a social networks company to track your advertisements for you.

An company can offer you with holistic advertisement management services, consisting of tailoring pro-level tracking methods with specialized tools that won’t need your intervention. And although it won’t be as automated as in the past, as long as you are contracting out the headache, you don’t need to trouble yourself with comprehending the nuts and bolts of the procedure.

With a full-service social networks company managing your advertisement tracking, you won’t need to stress over staying up to date with ever-changing algorithms or enhancing your projects in line with them.

You likewise get advanced information analysis that will assist you make much better choices based upon what’s working best for your business (and what isn’t).

Finally, employing a company is an excellent way of remaining competitive in a congested market.

While you may have a hard time to discover time in the day to handle your Facebook advertising campaign effectively, companies will have committed groups to cut through the sound for you and get outcomes as effectively as possible.


Blake

News and digital media editor, writer, and communications specialist. Passionate about social justice, equity, and wellness. Covering the news, viewing it differently.

Related Articles

Back to top button