‘It doesn’t appear like a normal bank site, however welcomes visitors to remain longer and take pleasure in a better site experience.’
By Craig Colgan
After two-plus years of styles and redesigns, OMB Bank’s brand-new site was lastly released in 2022. The result for the Springfield, Missouri-based bank has actually deserved the wait. The upgraded website is graphically eye-grabbing, simple for customers to browse and engaging for visitors. Animated icons assist the website come alive with motion. While these minutes are subtle, they include motion and an ambiance to what’s normally a fixed environment. CTA buttons are likewise animated along with badges, including a visual that strengthens brand name standards.
The 2022 ABA Brand Slam Award-winning website functions best for brand-new visitors who might not be specific precisely what they require. These visitors are motivated through call-to-action buttons which takes them through a brief and extremely easy test. By addressing some leading concerns through a path of DDA or loan items, completion outcome is an item choice card particular to them. (The 2023 awards will be revealed at the ABA Bank Marketing Conference, Sept. 27-29 in Austin.) Ryan Bowling, VP, director of marketing, addressed our concerns about the website:
In your entry info, you discussed: “The site operates most remarkably for brand-new visitors who aren’t sure precisely what they require. These visitors are motivated through call to action buttons to ‘GET STARTED,’ which takes them through a brief and extremely easy test. By addressing some leading concerns through a path of DDA or loan items, completion outcome is an item choice card particular to them … “ How has that approached worked?
This method has actually worked actually for us. In 2023 alone we’ve had more than 3,000 distinct visitors move through it, resulting in more than 800 conversions (all information since July). It’s a terrific chance to take advantage of basic brand name marketing. When our intent is to just get our name in front of customers and welcome them to act, our Get Started circulation rapidly and effectively matches them with a product and services that fits their instant requirements, even if they didn’t enter our site completely knowledgeable about what they had an interest in. In this regard it has actually been a great tool.
Your blog site is extremely topical and filled with great concepts from our monetary lives. Can you explain the function your blog site is playing here? Where do you get your concepts? Do you share its material by means of social networks too, and so on.?
Having a robust, topical and appropriate blog site belongs to a deliberate multi-pronged strategy that suits our total material marketing method. The blog site works as a chance to promote monetary literacy, which is essential to us and our function within our neighborhoods. It’s likewise an extremely vital part of our site SEO method. Not just are the private blog site pages and the material they include appropriate to customers, however they’re filled with enhanced SEO title sources, description sources, keywords and LSI keywords. Once a visitor strikes a blog site page, we likewise enhance that page with internal links and chances to cross-promote product or services. Our site averages about 2 pages per session, implying most visitors who pertain to our site check out a 2nd page prior to leaving. Fairly typically that’s an item page that’s been connected someplace in a blog site short article.
What would you state is the primary distinction in between the appearance of the brand-new website compared to the previous website?
Our previous site was a relatively common bank site, so the primary distinction in between it and our brand-new website would be the addition of subtle motions, a broadened color combination and making use of modules to produce distinct however comparable setups throughout the website. Essentially, it doesn’t appear like a normal bank site, however welcomes visitors to remain longer and take pleasure in a better site experience.
Are customer-facing employee referring clients to the website? What do you hear internally about how your employee and clients feel about the website?
Yes, our customer-facing employee are definitely referring clients to our site. All of our calling officers, from industrial loan providers to home loan officers, have private pages distinct to them on the website. Their pages include whatever from brief bios to item cards and monetary calculators appropriate to what they carry out in specific. They have the ability to treat their page as their own microsite and referring a prospective customer or consumer can offer all of the info they require to provide them on a page that’s branded specifically for our colleague.
Launching a site is not a simple job and credit for OMB’s in specific heads out to a number of individuals. It was the dream and vision of Chief Marketing Officer Shanda Trautman, who chose to partner with regional web advancement business Mostly Serious. Together they create a terrific visual board of what the site need to end up being. Along the method we had a number of colleagues come aboard, myself consisted of, who assisted to get this job throughout the goal. Everyone on the group made indispensable contributions and produced something that has actually eventually made us extremely happy.
One other note: We (just recently) moved our site domain from oldmissouribank.com to ombbank.com in combination with our name modification to OMB Bank previously this year.
