CFPB: Digital online marketers not excuse from Consumer Financial Protection Act

Digital online marketers that offer targeted marketing for monetary companies undergo the Consumer Financial Protection Act and its restriction on unjust, misleading or violent practices. Therefore, these online marketers run the risk of possible legal action if they contravene of the act, according to an interpretive guideline released today by the Consumer Financial Protection Bureau.

Marketers are presently exempt from CFPA guideline if they offer banks and other banks “time and space” in standard media outlets—such as tv and papers—to market their items. In a declaration, CFPB stated today’s digital online marketers go far beyond that technique by gathering big quantities of info about customers and utilizing that information to form marketing material technique. Given the basically various nature of the services supplied, behavioral advertising and marketing for banks might subject online marketers to legal liability, depending upon how those practices are developed and carried out, according to the company.

“The CFPB, states, and other consumer protection enforcers can sue digital marketers to stop violations of consumer financial protection law: Service providers are liable for unfair, deceptive, or abusive acts or practices under the Consumer Financial Protection Act. When digital marketers act as service providers, they are liable for consumer protection law violations,” the company stated.


A news media journalist always on the go, I've been published in major publications including VICE, The Atlantic, and TIME.

Related Articles

Back to top button