Years in the past, Lauren Romeo noticed herself changing into a psychologist based mostly on her fascination with the best way folks suppose. After graduating from the College of Delaware with a serious in advertising and minors in administration data methods and promoting, she discovered a distinct profession path that allowed her to do one thing in an analogous sense: Her function as a digital advertising advisor consists of researching how folks understand shoppers and work together with them each day.
Watching these pursuits collide virtually seamlessly after changing into a Senior Digital Advertising and marketing Advisor at Brafton is each satisfying and thrilling for Lauren, and we’re fortunate to have her.
How a Profession in Consulting Got here About
Rising up in Connecticut, Lauren at all times wished to make the transfer to Boston after commencement to begin her profession. She was looking for an entry-level place to get her ft moist within the trade, particularly one thing at a digital advertising company. When searching LinkedIn, she noticed one other UD graduate who was working at Brafton on the time submit about her expertise on the firm.
After doing her personal analysis and gaining a advice from her alumna, Lauren despatched in her utility, and inside a couple of weeks, she was beginning her profession in Boston simply as deliberate.
A Day within the Lifetime of a Brafton Advertising and marketing Advisor
Chug water. Kickboxing. Espresso. Breakfast.
That is what Lauren’s morning routine consists of earlier than logging on for the workday at 8:30, giving her the gasoline and motivation she must get by her fast-paced each day duties and expectations.
As a Digital Advertising and marketing Advisor, Lauren’s tasks vary from search engine optimisation analysis and e-mail advertising to persona improvement, UX consultancy, web site design and extra.
“Tasks consist of making e-mail templates or scheduling e-mail campaigns, trying over mockups for net designs to ensure they’re following finest UX practices, doing search engine optimisation analysis to make suggestions for shoppers’ natural search technique, conducting web site audits to see if any technical or meta-issues are taking place on shopper websites, researching what shopper rivals are doing and methods the shopper can enhance,” she explains.
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Throughout her tenure at Brafton, Lauren remembers a couple of of her personal noteworthy venture successes, resembling Epiq, a shopper searching for a complete web site redesign. It took lengthy working days and numerous exterior approvals, however the web site got here out flawless.
With Lauren’s assist, Exectras, a shopper that ran an e-mail advertising marketing campaign from a chilly checklist, noticed contacts getting a 70+% open fee, versus the typical fee of 20%.
There’s no denying Lauren’s personal expertise and talent, however she’s proud and grateful to be part of a group of such proficient creatives that make it straightforward to offer such streamlined success for shoppers.
“I like how day-after-day is totally different and that the folks listed here are so artistic,” she shared. “The primary firm assembly I went to, once I noticed what our graphics and video division may do, I used to be shocked. It was like what you see on TV, and I get to work with these folks day-after-day.”
“Once I noticed what our graphics and video division may do, I used to be shocked. It was like what you see on TV, and I get to work with these folks day-after-day.”
Life Outdoors of Brafton
What’s Lauren as much as when she’s not placing collectively an e-mail advertising marketing campaign or restructuring an internet site? She’s doing a bunch of stuff that may in all probability make your jaw drop, fairly frankly:
- She has her boater’s license and captains her boat most weekends in the course of the summer time.
- She’s a self-proclaimed guru in relation to discovering the very best, most cost-effective journey offers. An avid traveler, she’s been to 26 international locations (and counting!).
- She labored at a bakery in school and might now bake bread and write “Pleased Birthday” flawlessly on truffles.
- She’s at present renovating an outdated FedEx van to create her personal tiny residence on wheels.
“I journey with my sister a ton,” Lauren stated. “We prefer to say we’ve a bucket checklist of locations we wish to go, however we let the offers inform us the place to go. Our most up-to-date journey was to Costa Rica for 9 days, resort, airfare, automobile rental and breakfast for $450. Costa Rica wasn’t on the bucket checklist but it surely was considered one of my favourite locations I’ve been.”
However let’s not let that little element in regards to the FedEx van revamp fall by the wayside. Lauren’s love for journey (paired with the chance to work remotely full time) inspired her to take the leap of religion and discover the nation.
“I’ll be touring across the U.S. with my Mini Goldendoodle, Bean (named after Beantown the place I bought her) whereas understanding of the van. I’m tremendous excited to journey to states I’ve by no means been to earlier than.”
Her drive and steady motivation to do extra is what makes Lauren such a precious group member at Brafton, and we are able to’t wait to see what the longer term holds together with her on the firm (and on the highway with Bean!)