Crypto Corner: The Sports Slice

Is it doom and gloom for crypto engagement and sports? The response from leading crypto executives is a variety as the Sports Business Journal Dealmakers Conference questions from a few of the greatest ranked sports executives in business.

Meanwhile, the World Cup heads to knockout rounds and departs group phases with little significant excitement in the crypto area. And FTX’s death has actually led Formula 1 to take another look at the danger profile surrounding cryptocurrency partners.

Each week, we evaluate the greatest stories in sports and crypto with The Sports Slice – let’s dive into the previous week of action.

The Sports Slice

SBJ’s Dealmakers Conference Asks Top Sports Execs: Buy, Sell, Or HODL? 

Sports Business Journal took a seat with various sports executives at it’s yearly Dealmakers Conference, asking numerous officers if they promote purchasing, selling, or holding Bitcoin. The reactions differed, however in general revealed a favorable belief: Monumental Sports & Entertainment’s Ted Leonsis reveal bullish belief around blockchain innovation at big – instead of a particular token or chain – while Professional Fighters League Chairman & Founder Donn Davis was less enthused, explaining a story of offering his kid some cash to purchase Bitcoin “and it’s all gone.”

Other bullish and bearish belief spread throughout reactions: Take-Two Interactive CEO Strauss Zelnick states “run for the exits,” while AEG Global Partnerships COOs Nick Baker and Russell Silvers were virtually shocked at the concern, responding “buy… big buy.”

Even a little middle-ground reactions made their method, such as WNBA gamer and WNBPA Secretary Elizabeth Williams revealed that she avoids the volatility, and fellow WNBA hooper and WNBPA President Nneka Ogwumike stated that she merely wishes to be more informed on the location prior to making a genuine choice on ‘buy, sell or HODL.’

Finally, regular crypto converser and serial business owner both in and out of sport, Mark Cuban, broke down how separated and nuanced crypto can get; Cuban separated the concepts of central exchanges, the additional speculative financial investments, and more blue-chip crypto financial investments. Cuban liquidated in revealing that when a wise agreement app brings real energy, we’ll see the next huge boom; however similar to with early web, it will take some time.

Bitcoin (BTC) was a centerpiece of questioning at Sports Business Journal's Dealmakers Conference this previous week. | Source: BTC-USD on

F1 Considers Risk Profile Of Crypto Partnerships

FTX’s causal sequences continue. Sports sponsorship viewpoint has actually taken a significant hit from the central exchange’s failure; Formula 1 racing has actually seen a spike in discussion around the subject, as Mercedes F1 group saw it’s FTX sponsorship collapse, it’s a plain suggestion that crypto collaborations bring a danger profile.

Other viewpoints have actually emerged this previous week also: SBJ Marketing’s post a piece revealing that it will take some time for momentum to reappear; Playfly Premier Partnerships CEO Randy Bernstein was estimated in the piece as stating that “crypto overheated so quickly…  there was irrational exuberance on both the buy and sell side.”

Finally, another short article from the Dallas Morning News headlined “Crypto is done” revealed a less positive viewpoint on the matter: the short article points out Jonathan Jensen, a previous sports marketing executive at Omnicom and Publicis Groupe, who specifies that “the vetting process is, ‘Who’s going to pay the most?… most do not undergo a great deal of scrutiny.”

Jensen isn’t incorrect and FTX is a prime example. However, this is far from being special to the crypto market. Just have a look at Houston Rockets previous jersey partner, ROKiT, which was exposed on Reddit for it’s doubtful organization discussion. The jersey spot collaboration was ended a brief time later on.

As Bear Market Persists, Candy Digital Makes Cuts

Candy Digital, the NFT platform with a significant sports focus, collaborations with the similarity the MLB and Netflix, and support from Gary Vee and others, has actually laid off “a large part of it’s staff,” according to reports throughout recently.

According to the story, very first launched by Sportico, approximately one-third of the group’s 100-person personnel has actually been laid off. The news comes following layoffs from fellow sports NFT platform Dapper Labs and from wider NFT market OpenSea, to name a few, in current months.

Featured image from Pexels, Charts from
The author of this material is not associated or associated with any of the celebrations pointed out in this short article. This is not monetary suggestions.
This op-ed represents the views of the author, and might not always show the views of Bitcoinist. Bitcoinist is a supporter of innovative and monetary liberty alike.

Michael Evans

Professional writer, editor, and producer with over a decade of experience. I'm an experienced editor who has written for a variety of publications, and I specialize in editing non-fiction articles, news, and business blogs.

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