ESPN+ to trek month-to-month membership by $3

© Reuters. SUBMIT IMAGE: ESPN+ logo design is shown in this illustration handled July 13, 2021. REUTERS/Dado Ruvic/Illustration


(Reuters) – Walt Disney (NYSE:) Co’s sports streaming platform ESPN+ strategies to raise its month-to-month membership cost by $3 a month, a 43% walking, Variety reported on Friday.

The cost of an ESPN+ membership will increase to $9.99 each month beginning Aug 23, according to the report, while the expense of a yearly membership will increase to $99.99 from $69.99. Subscribers will be informed next week, the report included.

Shares of Disney increased almost 3% in afternoon trading.

ESPN+ last treked its month-to-month and yearly membership costs in the United States in July in 2015. (

Disney was not instantly readily available for a remark.

Media business have actually been looking for brand-new methods to produce more earnings amidst minimized advertisement costs and strong competitors in the busy streaming market, with Disney banking on a strong resurgence from live-sports streaming from a pandemic-led lull.

Netflix Inc (NASDAQ:), on the other hand, partnered with Microsoft Corp (NASDAQ:) for its scheduled ad-supported membership offering, as it aims to plug slowing customer development by presenting a more affordable strategy.


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