Gravity Forms Review and Guide 2023

Are you trying to find a reliable method to gather information on your WordPress site? Then Gravity Forms might be the best service for your service. This premium WordPress plugin enables you to quickly produce customized kinds, such as contact kinds, studies, and registration kinds, in no time, getting you the information you require when you require it. Want to find more of what it needs to use? Our extensive guide will supply an extensive Gravity Forms evaluation, from advantages and expenses to rivals and rates, to guarantee you have the appropriate insights to select the ideal type plugin for your site.

So, let’s get going.

Gravity Forms Overview

What is Gravity Forms?

Gravity Forms is a superior WordPress plugin that enables you to produce both basic and intricate customized kinds rapidly and quickly. Whether you require a test, a contact type, or a study, it can assist you produce it in minutes. The plugin likewise provides a drag-and-drop user interface, which implies you can produce your type without composing any code. With Gravity Forms, you can email type outcomes to one or lots of receivers or no one at all and inspect actions from your WordPress control panel. Gravity Forms likewise incorporates with numerous popular tools and services like Mailchimp, PayPal, and Stripe. With a totally recorded API system, Gravity Forms is developer-friendly when it pertains to innovative combinations.

Is Gravity Forms Safe to Use?

Yes, Gravity Forms is protected and safe to utilize. It was established by Rocketgenius, a reliable business that has actually been developing WordPress items because 2009. The plugin is routinely upgraded to repair any security concerns and to make sure compatibility with the most recent variations of WordPress. However, you’ll wish to bear in mind the security of this plugin, just like all plugins, is likewise dependent upon your WordPress setup and web server. Be sure to constantly look for any vulnerabilities and security concerns and keep plugins updated.

Who Should Use Gravity Forms?

Gravity Forms is an effective and versatile WordPress plugin. It can be utilized by a vast array of people and companies who require to gather information from their users or clients.

Some examples of who may utilize Gravity Forms consist of:

Website owners – who wish to produce contact kinds, studies, registration kinds, or other kinds of online kinds to collect info from their visitors.

E-commerce companies – who require to gather consumer information such as shipping and billing info, order information, or item feedback.

Non-earnings companies – who wish to produce contribution kinds, occasion registration kinds, or subscription sign-up kinds.

Educational organizations – who require to produce application, occasion registration kinds, or studies to collect feedback from trainees or professors.

Freelancers or firms – who construct sites for customers and require a versatile and personalized type contractor to fulfill their customer’s distinct requirements.

In short, if you require to gather information through your site, Gravity Forms is a terrific plugin alternative.

Benefits of Gravity Forms

There are numerous advantages to utilizing Gravity Forms on your site. Here are a few of the most considerable ones we’ve recognized in our Gravity Forms evaluation:

Easy to utilize

Gravity Forms has a basic drag-and-drop user interface that enables users to produce kinds rapidly and quickly. Users can include numerous fields to their kinds, such as text fields, radio buttons, checkboxes, phone fields, e-mail fields, URL/website fields, file upload fields, and drop-down menus.

Comes with design templates to get you begun

Gravity Forms provides to 15 design templates depending upon your account level: fundamental, professional, or elite (more to come on account levels later on). These design templates typically will fulfill your requirements right out of package however can likewise be modified to fulfill your requirements. The design templates are:

  • basic contact type,
  • advanced contact type,
  • contest entry type,
  • contribution type,gravity forms review survey
  • e-commerce type,
  • Stripe checkout type,
  • PayPal Checkout type,
  • worker application,
  • occasion registration type,
  • present certificate type,
  • newsletter signup type,
  • demand a quote type,
  • study type,
  • user registration type, and
  • webinar registration type.


Gravity Forms enables users to personalize their kinds with various styles and designs. Users can likewise include customized CSS to their kinds to customize them even more.


Gravity Forms incorporates with numerous third-party services and applications, such as PayPal, MailChimp, and Zapier, which allows users to gather payments, construct newsletter, and automate workflows.

Conditional reasoning

Gravity Forms supports conditional reasoning, which allows users to reveal or conceal fields based upon user actions. Using conditional reasoning assists make kinds more vibrant and responsive.


Gravity Forms offers security functions such as spam defense, honeypot fields, SSL file encryption, and password defense, making sure users’ information is safeguarded and protected.

Overall, Gravity Forms is a user friendly and protected type plugin that provides fantastic irregularity in the kinds of kinds you produce to gather information, automate workflows, and enhance your site’s performance. A real service booster.

The Pros and Cons 

Like any other tool, Gravity Forms has its advantages and disadvantages. Here are a few of the most considerable ones we found in our Gravity Forms evaluation.


  • Easy to Use: It provides a user-friendly user interface, which implies you can produce your kinds rapidly and quickly with no coding understanding.
  • Customizable: Gravity Forms enables you to personalize your kinds’ fields, labels, and alerts, which can assist you match your brand name’s look.
  • Integrations: Gravity Forms incorporates with numerous popular tools and services, such as Mailchimp, PayPal, and Stripe.
  • Spam Protection: Gravity Forms consists of integrated spam defense functions – reCAPTCHA and honeypot fields – which can assist avoid your kinds from being submitted by bots or spammy submissions.


  • Price: Gravity Forms can be a bit costly, specifically if you require to utilize it on numerous sites or if you require access to all the plugin’s functions.
  • Learning Curve: Although Gravity Forms is simple to utilize, discovering its functions and abilities can spend some time.
  • Limited Design Options: Gravity Forms’ style alternatives are restricted, so it might not be the very best option if you require extremely tailored or intricate kinds. However, the plugin does permit you to include customized CSS, which can assist you accomplish advanced styles.
  • No Free Version: Gravity Forms does not use a totally free variation, indicating you will require to spend for the plugin if you wish to utilize it on your site. However, there is a 30-day money-back assurance, which can provide you some assurance.

How Much Does Gravity Forms Cost?

Gravity Forms provides various rates strategies depending upon the functions you require and the variety of websites you wish to utilize it on. Below are the rates alternatives provided:

  • Basic: $59 annually for usage on one website and fundamental functions such as type production, fundamental fields, and e-mail alerts.
  • Pro: $159 annually for usage on 3 websites and extra functions such as conditional reasoning, file uploads, and multi-page kinds.
  • Elite: $259 annually for usage on unrestricted websites and advanced functions such as PayPal and Stripe combinations, study fields, and user registration.

It’s worth keeping in mind that these costs might alter, and Gravity Forms periodically provides discount rates and promos.


There are likewise numerous add-ons and combinations offered that can extend its abilities. Some of the most popular Gravity Forms add-ons and combinations consist of:

  • PayPal Add-On: This enables you to incorporate PayPal with your kinds so that users can pay straight from your site.
  • MailChimp Add-On: This allows you to link your kinds to your MailChimp account so that you can immediately include brand-new customers to your e-mail list.

gravity forms integrations paypal

  • Stripe Add-On: This enables you to accept charge card payments straight on your kinds without requiring a different payment entrance.
  • Zapier Add-On: This lets you link your kinds to numerous other web applications, permitting you to automate jobs and simplify your workflow.
  • Survey Add-On: This offers a variety of innovative study functions, such as conditional reasoning, multi-page studies, and customized scoring.
  • Quiz Add-On: This lets you produce tests and evaluations – total with scoring and feedback performance.
  • Signature Add-On: You can include signature fields to your kinds so users can sign files or contracts online.
  • Advanced Post Creation Add-On: This lets you produce posts, pages, or customized post types straight from your kinds, permitting you to automate content production on your site.

These are simply a couple of examples of the lots of add-ons and combinations offered for Gravity Forms. By utilizing these tools, you can personalize your kinds to fulfill your particular requirements and benefit from a variety of effective functions to boost your site’s performance.

How Does It Match Up to Its Competitors?

While Gravity Forms is a popular WordPress plugin, it has rivals in the market that use comparable functions and functions. Below we’ll take a look at a few of the top Gravity Forms rivals and compare their rates, functions, and assistance to assist you choose which alternative is finest matched for your service site and requirements.


WPForms is a popular WordPress plugin that enables users to produce drag-and-drop kinds rapidly and quickly. It provides a user-friendly user interface, pre-built type design templates, and advanced functions such as conditional reasoning, payment combination, and multi-page kinds.

Pricing for WPForms begins at $79.50/year for the Basic strategy, that includes all important functions, and increases to $399.50/year for the Elite strategy, which provides innovative functions such as concern assistance, studies, and surveys.

Formidable Forms

Formidable Forms is another popular WordPress plugin that provides innovative form-building functions, such as conditional reasoning, multi-page kinds, and file uploads. It likewise offers pre-built design templates and combinations with popular e-mail marketing services and payment entrances.

Pricing for Formidable Forms begins at $49.50/year for the Basic strategy, that includes all important functions. It increases to $399.50/year for the Elite strategy, which provides extra functions such as concern assistance, studies, and surveys.

Ninja Forms

Ninja Forms is a popular WordPress type plugin that enables users to produce intricate kinds with drag-and-drop performance. It provides pre-built design templates, conditional reasoning, and multi-page kinds.

The plugin has a totally free variation with fundamental functions, however advanced functions, such as payment combination and file uploads, are just offered in the paid variation.

Pricing for Ninja Forms begins at $99/year for the Personal strategy, that includes all important functions, and increases to $499/year for the Agency strategy, which provides extra functions such as concern assistance and customer management tools.


Typeform is a kind contractor that enables users to produce conversational kinds that feel more like a discussion than a standard type. It provides pre-built design templates, conditional reasoning, and advanced functions such as payment combination, file uploads, and analytics.

Pricing for Typeform begins at $35/month for the Basic strategy, that includes all important functions, and increases to $70/month for the Pro strategy, which provides extra functions such as concern assistance, advanced reporting, and combinations with popular marketing tools.


When it pertains to rates, WPForms, and Formidable Forms use the least expensive strategies, while Typeform is the most costly. Basic Gravity Forms is just $10 – $20 more however comes loaded with more complimentary add-ons – combinations to connect your type submissions to effective marketing project systems like MailChimp, Constant Contact, ActiveCampaign, Hubspot, and more.

Gravity Forms likewise has better-advanced controls for what takes place when kinds are sent. Lastly, if you’re a designer trying to find a kind service that is quickly extendable, then Gravity Forms provides a vast array of action hooks and filters to incorporate to.


In regards to functions, all of the rivals use comparable functions, such as pre-built design templates, conditional reasoning, payment combination, and the kinds of fields offered. Each service has its own distinct product right out of package that the others do not. For example, Ninja Forms provides PDF generation from type entries, while Gravity Forms does not. That being stated, a totally free 3rd celebration PDF add-on deals this function for Gravity Forms.

Features missing out on from Gravity Forms are usually offered from third-party designers free of charge in the WordPress Plugin Repository or in some cases as paid add-ons. This reveals where Gravity Forms truly outperforms its rivals: it offers a much bigger variety of complimentary add-ons out of package and a comprehensive 3rd celebration library of add-ons extending its functions.


When it pertains to support, all of the rivals use comprehensive paperwork, tutorials, and an understanding base. However, just Gravity Forms, WPForms, and Formidable Forms use concern assistance in their higher-tier strategies, which can be handy for companies that require instant support.

Ultimately, the very best type alternative for your site will depend upon your particular requirements and spending plan. WPForms and Formidable Forms are fantastic alternatives for companies on a tight spending plan, while Typeform provides distinct functions for companies that desire a more conversational type experience. For companies that require advanced functions, such as file uploads and customer management tools, Formidable Forms, Ninja Forms, and Gravity Forms are the very best alternatives.

Gravity Forms is the very best alternative for designers who wish to incorporate a kind system with a customized third-party API. Gravity Forms is completely recorded and offers a a great deal of examples of how to extend performance and incorporate type submissions into other applications.

How to Use Gravity Forms

Using Gravity Forms is reasonably simple. In our evaluation of Gravity Forms, we drew up the 4 fundamental actions to produce a kind utilizing this premium WordPress plugin.

Install the plugin

Gravity Forms need to be submitted to your server as a premium plugin. Once you’ve acquired the plugin, you can download the plugin from the main site. From the “Add Plugins” screen, utilize the “Upload Plugin” function. Make sure to submit the .zip submit you downloaded.

Create a brand-new type

Once the plugin is set up, you can produce a brand-new type by going to Forms > New Form. You can select a pre-built design template or go back to square one.

Add fields

You can include fields to your type by dragging and dropping them from the right-hand panel. Gravity Forms provides numerous fields, consisting of text, e-mail, checkboxes, and more.

Customize your type

You can personalize your type by altering the field labels, including alerts, and setting up the type’s settings.

Embed your type

Once your type is prepared, you can embed it on your site by clicking the “Add Gravity Form” button on the modifying screen or copying the type’s shortcode and pasting it into a page or post.

Getting Started with Gravity Forms

In our Gravity Forms evaluation, we’ve covered the advantages, pros & cons, rates, and more to guarantee you’re positive in selecting the very best type plugin for your site. As a premium WordPress type plugin, it can assist you produce customized kinds rapidly and quickly while providing a user-friendly user interface, numerous personalization alternatives, and combination with popular tools and services. It’s a useful tool to assist drive user engagement, collect information, and enhance your service.

However, while it’s a basic plugin to utilize, having specialists on hand can guarantee you’re developing the ideal kinds for your service – specifically if you don’t have experience. If you’re brand-new to this plugin and require support, we extremely advise getting in touch with a relied on site advancement business with Gravity Forms experience, like Oyova. We can direct you on the ideal technique, supply the appropriate visual, get the information streaming to the ideal individuals – and grow your service. Contact us today to read more!


News and digital media editor, writer, and communications specialist. Passionate about social justice, equity, and wellness. Covering the news, viewing it differently.

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