There are 1.3 billion individuals who utilize Facebook Messenger. With an audience that size, it’s not surprising that that there are likewise 40 million services that actively market themselves on the popular messaging service.
If you’re not utilizing Facebook Messenger marketing yet, now might be the ideal time to begin.
What is Facebook Messenger Marketing?
Facebook Messenger marketing is the practice of promoting your organization through Facebook’s messaging service. The concept behind it is quite easy. Essentially, you connect to possible consumers through Facebook Messenger by sending them material that markets your services or products in different methods.
To do this at scale, lots of business make use of Facebook Messenger Chatbots, which might sound challenging, however they’re relatively easy to establish.
5 Ways Facebook Messenger Marketing Can Benefit Your Business
Marketing through Facebook Messenger can assist your organization in lots of unexpected methods. Here are 5 of the very best examples:
1. Engage with Customers in Their Preferred Way
A current report from J.D. Power discovered that 42% of consumers choose communicating with services through live chat – the greatest number in the research study. Comparatively, simply 23% of consumers stated that they chose e-mail.
This informs us that when you engage your consumers through a chat service, such as Facebook Messenger, you’re calling them precisely how they desire you to.
2. Increase Your Pool of Potential Buyers
Another current research study discovered that more than 50% of consumers are most likely to patronize a company that they can message. Therefore, making use of Facebook Messenger marketing might broaden your swimming pool of possible purchasers by a fair bit.
3. Build More Trust in Your Brand
Research likewise reveals that 63% of individuals surveyed feel more favorable about a company that they can message. Using this technique needs to likewise assist to increase the credibility of your brand name.
4. Simplify Your Social Media Marketing
Thanks to chatbots, you can conserve time with Messenger marketing. Data from Gartner states business can conserve 25% on call handling by releasing a chatbot.
5. Improve your customer support
95% of customers state that customer support is a fundamental part of brand name commitment. With an active Facebook Messenger account, it’ll be a lot easier for your business to knock this out of the park.
People who have issues desire fast services to them. And if somebody understands they can message a genuine individual whenever they have a problem with your business’s items, they’ll value you for it considerably.
Facebook Messenger Strategies
Now that we understand what Facebook Messenger marketing is and why it’s useful, let’s begin taking a look at some methods. Here are some Facebook Messenger marketing tools to get as much out of this channel as possible.
Build a Facebook Chatbot
Creating a Facebook chatbot will automate your interactions with consumers through Messenger. Huge brand names like Uber, DoorDash, and others utilize chatbots on Messenger to engage their audiences on Facebook with less energy and time from workers.
You don’t require to be a coder to do this. After supplying the actions you’d like it to state in different scenarios, you can register for a service online that will develop the chatbot for you.
Your chatbot can be the structure of your Facebook Messenger project. With an excellent one, you can make the most of the worth you receive from this platform with very little effort.
Create Custom Audiences
Everyone you communicate with on Facebook won’t have the exact same objectives or requirements. However, your objective needs to be to reach the audience(s) particular to your organization. You’ll wish to specify who that is, how they communicate on social networks, and so on. For this factor, Facebook has actually a function called Custom Audiences, which lets you divide your leads into groups based upon aspects like:
- Demographic info
- Previous interactions with your organization
You certainly wish to benefit from this as you develop out your Messenger marketing technique. Because splitting your audience in this method will assist you be more accurate with the messages that you send them.
And that will, eventually, assist you be more effective.
Run Drip Campaigns on Messenger
Businesses frequently utilize e-mail drip projects to press brand-new leads deeper into their sales funnels. But you can do the exact same thing in a more appealing method on Facebook Messenger.
You can automate your drip projects with a chatbot too. Doing so is as simple as composing messages for a brand-new drip project and informing the chatbot the schedule you wish to send them out.
Try Chatbot Integrations
It’s likewise worth understanding that you can incorporate the chatbot you develop with other marketing tools. For example, if you have a CRM that you utilize to monitor your consumers, you can integrate that information with the information you receive from Messenger.
Integrating your Facebook Chatbot can be a useful method to connect your social networks marketing and wider digital marketing methods.
Share Your Best Content
Facebook Messenger is likewise a perfect platform for sharing all of the excellent material that you make, consisting of:
- Blog posts
- YouTube videos
- Social media posts on other platforms
- TikTok videos
- And more
Another factor to develop customized audiences. When you do that, it’s a lot easier to send out individuals the material that they appreciate.
Send Facebook Messenger Ads
Finally, you can likewise send out plain digital market Facebook Messenger advertisements on this platform. People are currently in the practice of inspecting their messages on Facebook. So if you send them an advertisement in one, they’re highly likely to see it.
There’s a lot more that can be made with Facebook Messenger than simply sending out advertisements. But this can be a part of your project.
How to Get Started
When establishing your Facebook Messenger technique, you’ll wish to consider your audience, how to utilize and execute your chatbot, your interactions, and more. It might take some experimentation, however if you continue to evaluate and change, Messenger can assist magnify your organization.
Need help in establishing and performing your technique? Contact Oyova today. We can deal with you to establish a custom-made social networks marketing technique and strategy concentrated on your audience and organization requirements. Our group is devoted to discovering services and supplying outcomes to catapult your site and brand name. Reach out today!