TikTok is an entirely various sort of video platform, therefore if (as a digital marketing company) you wish to make advertisements that get in touch with individuals, you’re going to require some various methods.
In this post, The Good Marketer is going to cover whatever you require to understand about making TikTok advertisements that get outcomes.
How Is TikTok Different From Other Video Platforms?
TikTok is a video platform that permits users to develop and share brief videos. It’s owned by ByteDance, a Chinese innovation business that likewise owns Bytedance, a news aggregator app; Toutiao, a news-reading app; and Duoshan, an English discovering app.
TikTok has more than 500 million active users around the world and is offered in more than 15 languages.
In addition to being a mobile-first platform where individuals can see videos on their phones or tablets, TikTok makes the most of social networks functions such as remarks and likes.
Users can follow their preferred developers through the app’s “following” function or include them to their buddy list so they can see brand-new material from those TikTok users’ accounts whenever it publishes it on the platform—a lot like Facebook or Instagram!
Are TikTok Ads Right for Your Brand?
You might be questioning, “Are TikTok Ads right for my brand?” The response is a definite yes. TikTok is the fastest-growing social media worldwide and has more than 1 billion regular monthly active users, making it among the most popular video platforms on earth.
It’s likewise an excellent method for brand names to reach youths—TikTok just recently launched its 2019 Global Instagram Report which exposed that TikTok is now the most popular social media amongst teenagers and young people around the world (for referral, Facebook can be found in 2nd).
If your target clients are in between 13-24 years of ages and you wish to reach them on mobile phones, then a killer TikTok Ads method might be best for your services or product!
What Kind Of Ads Does TikTok Offer?
- Sponsored Lenses.
- Sponsored Stickers.
- Sponsored Filters.
- In-Feed sponsored videos are an excellent method to reach the ideal audience on TikTok, specifically considering that it has more than 100 million regular monthly active users and much of them invest hours viewing videos on the platform every day.
What Are Some Creative Ad Formats On TikTok?
Now that you comprehend the essentials of TikTok advertisements, let’s have a look at some imaginative advertisement formats.
- Text overlay: This is the most conventional format and can be utilized to flaunt your brand name’s character or highlight any essential details about your services or product.
- Video: Videos are an outstanding method to share your message with users in a manner that grabs their attention and keeps them engaged for longer amount of times than text overlays.
- Carousel advertisement: Using several images in one advertisement is an excellent method to flaunt several product and services at the same time while likewise revealing users more content from your brand name!
What Is The Audience Demographics Of TikTok?
TikTok is among the most popular social platforms worldwide today and has a huge audience that you can use to develop a winning advertising campaign.
TikTok’s users are young and varied, with a typical user age of 25 (with 80% being under 35). While most users are based in North America and Europe, there is likewise a big audience for TikTok in Asia.
As far as demographics go, TikTok interest individuals of any ages, genders, and ethnic cultures – so whether you’re searching for an older or more youthful market than typical, you’ll have the ability to discover it on this platform.
How Can Brands Track Their Performance On TikTok Ads?
TikTok’s analytics control panel supplies thorough insights into how your advertisements are carrying out. You can see the variety of views and impressions, along with crucial information such as age and gender breakdowns.
There’s likewise a function that reveals which advertisement format is working best for you (video or image). This can assist you choose which method to concentrate on moving forward.
How Do I Create A Winning TikTok Ad?
To develop a winning TikTok advertisement, The Good Marketer advises the following:
- Create a unique advertisement that stands apart. When you’re developing your TikTok advertisement, it’s important to ensure that you’re utilizing tools and strategies that will assist you stand apart in individuals’s feeds. This suggests utilizing lively colors and distinctive images, along with including text that makes good sense and is simple to check out (and doesn’t interfere with the rest of your material).
- Make sure your advertisement pertains to your target market. If somebody sees an ad for something they aren’t thinking about or don’t desire, they’ll be not likely to click it or engage with it at all—so ensure that what you’re offering fits with who’s viewing!
- Use excellent advertisement copy. The words utilized in your advertisements will identify whether audiences choose to see them or not; so ensure that whatever about those advertisements is clear and succinct! If possible, attempt making some puns too — they’ll be most likely than others are when choosing whether something deserves their time since humor can in some cases go further than other kinds of interaction would have!
Creating a winning TikTok Ad is much easier than you believe.
