How to Create an Engaging Video Tutorial

Videos have actually ended up being a vital methods of interaction with consumers, partners, and workers. 69% of individuals state they choose to see a brief video to find out about a service or product. Videos aid create leads, boost sales, minimize the variety of assistance calls, and supply lots of other service advantages.

This uses just to reliable videos, obviously, where ‘well-made’ indicates helpful, interesting, top quality, and appropriate to audiences’ requirements. To ensure your video tutorial doesn’t miss out on any of these qualities, follow this detailed guide:

Step 1: Determine your goals

Let’s start from completion: what do you desire your audiences to do after enjoying the video tutorial? Let’s state your video has to do with how to utilize your business’s app. So, after an individual completes the tutorial, you would most likely like them to learn about all of the app’s functions and how to utilize them, so they won’t call your assistance department or leave an unfavorable evaluation.

Step 2: Research the subject

Once you’ve set the knowing goals, research study the subject you’ll be discussing in the video. If it’s your app, explore it and speak to SMEs, who, in this case, would be item supervisors. This method, you’ll comprehend what you require to inform your audiences.

Step 3: Identify your audience

This action is essential due to the fact that you can concentrate on completely various elements, depending upon the kind of audience. Let’s expect you’re developing a video tutorial for youths on how to utilize a mobile app. First of all, do they require a tutorial for that? Can you envision a teen requiring a guide video on how to utilize Instagram? This phase may be a great test of how well you set your goals prior to developing a video on a subject.

Suppose your audience isn’t youths however grownups. This impacts your technique substantially. Now, a tutorial may be something you require. And the style, period, language – whatever will vary due to the fact that you require to discover properly to interact with this specific audience.

Step 4: Create a summary and a storyboard

An overview sums up the crucial points of your video tutorial. Here’s how it may look:

Now, produce a storyboard to identify what you’re going to reveal to your audiences and in what order. A storyboard can consist of a series of shots, a discussion, a screencast, along with other aspects, depending upon the specifics of a specific video. Here’s what the storyboard of our video tutorial appears like:


Step 5: Write a Good Script

By now, you comprehend what you will reveal and in what order. Your next action is to compose a script. It must include 3 blocks:

Announce the subject and let the audience understand what understanding and abilities they will acquire by enjoying the video.

Describe every element of the subject in as much information as required. After looking into the concern, you may forget what it’s like to dive into the topic for the very first time. You may think that some notes are apparent and hence need not be pointed out. That’s a typical error if you don’t have adequate experience. Remember the standard guideline: describe whatever. What appears to you may be completely brand-new for your audience, so supply them with every possibly beneficial piece of info.

Remind your audience of the subject of the video tutorial, what they have actually found out, and welcome them to use brand-new understanding and abilities. You can likewise discuss another video tutorial here if it’s relevant and may be of interest to your audiences.

Here’s an example of a script:


When you complete the script, read it aloud a couple of times. Edit long and intricate sentences. Please take note of how you sound: you must be helpful, yet not, state, scholastic, as it may be tough for some students to follow you. Use colloquial language, let the audience understand that you’re a typical individual, not superhuman – hence, they’ll feel they will have the ability to do what you’re discussing in the video.

Step 6: Choose a Microphone

When you have your tutorial’s ‘what,’ you require to consider the ‘how.’ You may have an excellent script, however if you have an awful microphone, the sound quality will mess up the audience’s impression. The main method to prevent this is to prevent utilizing integrated microphones. Those don’t reduce background sound and don’t enhance your voice quality. So, you may require to get a premium portable microphone for much better outcomes. They can be found in various types depending upon your requirements.

Step 7: Shoot!

You’re all set to tape your video. To do this, you’ll require either a cam or screen recording software application if you’re making a tutorial on how to utilize a program or your site.

Step 8: Edit Your Video Tutorial

Tools like iSpring Suite assist you both record and modify your video with its sophisticated video studio. You can tape both your screen and yourself at the same time and after that modify the video nevertheless you like: erase parts, include a commentary, include sound impacts like clicking or system sounds, overlay music, include annotations, images, and animation, and so on. Editing may assist you set the ideal speed for your video and make it more interesting and helpful.


To Sum Up 

Now you understand how to produce a video tutorial. To make it more reliable and interesting, make sure to utilize a few of these ideas:

  • Prepare your recording area. The location where you’ll be taping your tutorial needs to have good acoustics and no background sound. A smaller sized location would be ideal, as big spaces may have an echo.
  • Connect your sectors efficiently. The aspects from your overview must stream naturally from one to another. Otherwise, your video will be abrupt and less interesting.
  • Tell an interesting story. Whatever subject you’re making a video tutorial on, please don’t make it official. Try to discover something that thrills you personally and share this enjoyment with your audience to capture their attention and keep them connected till completion.

We hope you discovered this post useful. Good luck!


News and digital media editor, writer, and communications specialist. Passionate about social justice, equity, and wellness. Covering the news, viewing it differently.

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