How To Link Google Analytics 4 (GA4) To Google Search Console (GSC)

Google Analytics 4 is the most recent model of Google Analytics, and whether you like it or not, it will be your go-to for natural SEO user information next year.

It has more connection than Universal Analytics, so it’s a great concept to get whatever interacting.

Why Should I Link GA4 & GSC?

You’ll most likely report on both of these things independently, so it’s a great concept to get them interacting and benefit from Google’s artificial intelligence and combination.

There are various methods connecting this information can assist your website. You can separate lower ranking pages with high engagement or recognize the search queries going to specific pages. This is close to getting that keyword information back which was gotten rid of from Google Analytics a couple of years earlier.

Even if you don’t require it today, it’s a great concept to get this information working, so it’s there when you do require it.

How To Link GA4 To GSC

Firstly, you require to ensure that you have the ideal approvals and the e-mail address utilized for one account matches the other – you will require complete approvals on both. If you face concerns through this procedure, it will inevitably be because of absence of approvals someplace.

  1. Navigate to your GA4 residential or commercial property and click “Admin” in the bottom left of the screen.
  2. You’ll then see the “Property” column in the middle. Scroll down and click “Search Console Links”.
  3. Click the “Link” button in the leading right.
  4. Click “Choose accounts”.
  5. Click the check box beside the appropriate GSC residential or commercial property.
  6. Click “Confirm”.
  7. Click “Next”.
  8. Click “Select”.
  9. Click on the suitable Web Stream.
  10. Click “Next”.
  11. Double examine the accounts and click “Submit”.

Now you need to see the “LINK CREATED” alert.

The Search Console report ought to be under the reporting area.

And that’s it! You’ve now connected your GSC and GA4 accounts and you’ll have the ability to see the questions, landing pages and other GSC information.

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