In honor of Veteran’s Day, we spoke with 360i’s Media Know-how Supervisor Jonathan Ferrer about his profession within the Navy and its affect on his work in Advertising.
Are you able to share with us what led you to a profession within the navy, and what your position and expertise was throughout that point?
Since childhood, I all the time had a want for serving within the Navy. Nonetheless, since I used to be first in my household to hitch the Navy, it was all the time a thriller to me as I didn’t know anybody who served. My greatest understanding of what the Navy was and what they did was from what I had seen on tv and what I discovered in class. I used to be all the time amazed how somebody may voluntarily danger their lives to guard and defend their nation, however I knew that I might be proud to serve my nation in any method. As well as, my dad and mom didn’t have so much to supply us rising up within the South Bronx housing initiatives, so I needed a life the place I may raise my household out of poverty. I knew that the Navy and college would give me that chance to not solely help my household however to additionally create a legacy for the following era.
It was not till the assaults of September 11, 2001 once I knew for a undeniable fact that I used to be going to hitch the Navy. Nonetheless, I might not be a part of the Military Reserves till 2006, as I needed to realize my affiliate diploma in graphic design from Sullivan County Group Faculty earlier than signing up. On the age of twenty-two, I joined the Military Reserves as a Affected person Administration Specialist. I initially needed to hitch as a Multimedia Illustrator, however the position was not obtainable. Nonetheless, I made a decision to hitch anyway as a result of I used to be keen to start my Navy profession.
Primary Fight Coaching in Fort Leopard Wooden, Missouri was some of the useful experiences I’ve ever been by. I not solely discovered the artwork of Navy science, but additionally the significance of teamwork, management, and grit. Even by the hardest of occasions, I knew that I may by no means surrender, giving up would imply giving up on myself, my workforce, and my management. I knew that I needed to attempt my best possible at all the things, to not solely be successful for myself, however to even be successful for my workforce.
After finishing Primary Fight Coaching and my Navy Occupation Specialty faculty, I returned to the Bronx to pursue my undergraduate diploma in Graphic Design from Trend Institute of Know-how and proceed my service as a Specialist within the Military Reserves. It was throughout this time that I additionally met my spouse, as we have been at the identical firm. She continues to be serving within the Military. I used to be known as to energetic responsibility a month after graduating in 2010 and served three years as an Data Know-how Specialist in Fort Dix, NJ, the place I maintained all communications programs for a Medical Assist Unit. Because of the varied alternatives energetic responsibility offered, I used to be promoted twice, earned varied awards for profitable Non-Commissioned Officer of the yr, incomes Gold within the German Armed Forces Badge for Navy Proficiency (this can be a fight/athletic competitors held by the German Military), and finishing my MBA by American Navy College.
Certainly one of my greatest achievements within the Military was turning into a Commissioned Officer by finishing Officer Candidate College (OCS) in Fort Benning, GA. After my energetic responsibility tour, I needed to steer Troopers and determined to develop into an Officer. In doing so, I needed to undergo one the Military’s largest Commissioning sources, Officer Candidate College, which was most tough applications that I’ve ever been by. I used to be challenged in each facet of tactical skills, technique, management, and self-management. OCS taught me the significance of being a pacesetter. In OCS and as an Officer, the phrase “Comply with Me” is ingrained in our philosophy. Leaders lead from the entrance; in each facet of main individuals, operations, and your self. We have to be the instance of a pacesetter, out and in of uniform, and in each facet of your life.
After OCS in 2014, I returned to the Military Reserves as a Sign Officer for the Civil Affairs Firm in Fort Dix, NJ, the place I used to be the Officer in Cost for all IT, voice, sand satellite tv for pc communications for the group. In 2016, I returned to Fort Benning, GA for the chance to attend U.S. Military Airborne College and develop into a Paratrooper. As an individual who feared heights, Airborne faculty was fairly a problem as I needed to soar out of a shifting aircraft with all my fight gear and land safely to proceed to mission on land.
In 2018, I had the chance to transition to a brand new group and develop into a Public Affairs Officer for an Military Reserve Unit in Fort Totten, NY, which is my present place within the Navy. As a Public Affairs Officer, I am accountable for telling the Military’s story by varied media channels, press conferences and information broadcasts.
How has your time within the navy affected your profession in Advertising? What classes did you’re taking away from these experiences and the way do they apply right this moment? Be at liberty to elaborate and inform your story right here!
Among the many varied roles and positions I’ve held within the Navy, crucial facet that affected my profession is my capability to adapt and function in varied roles and duties. Service Members are educated to study many alternative skillsets outdoors of their jobs, corresponding to anti-terrorism, safety, logistics and upkeep operations to call a couple of. That is included in our philosophy as a result of Troopers could also be positioned in a scenario the place we should function with minimal employees/or and sources. Subsequently, our broad skillset in varied concentrations can help in sustaining operations in any scenario. In my Navy profession, I’ve held varied positions outdoors of my discipline, corresponding to a Safety Officer, Anti-Terrorism Officer, Logistics Assist Liaison, medial assist, and Human Assets Specialist. I really feel that these roles helped me develop into a greater Officer, as I can lead and operated groups from completely different specialties.
I even have tailored this philosophy in my private life in the direction of my profession in Advertising. Since advertising and marketing is such a broad business that encompasses know-how, social media, branding, media, search, and so forth., I’ve sought out instructional programs and volunteered for varied positions that enabled me to proceed my training across the business and likewise make the most of my newly discovered stills for non-profit organizations and academic teams. For instance, I obtained school levels and certifications in advertising and marketing technique, social media administration, analytics, web-development, and images. I then volunteered as a graphic designer and advertising and marketing supervisor for varied non-profits such because the Nationwide MS Society, Veterans Connection Inc., and several other Christian organizations. I’ve additionally volunteered and held positions as a designer and social media supervisor for instructional organizations, corresponding to Golden Key Honor Society, Mu Kappa Tau – Nationwide Advertising Honor Society and Harvard Extension Scholar Affiliation and Harvard Veterans Alumni Group. These varied skillsets helped me perceive the general advertising and marketing technique of our shoppers and locations me ready the place I may help them obtain their objectives.
How did your position within the navy play to your current strengths, and enable you to construct new skillsets?
Being a Commissioned Officer has actually helped me develop into a greater chief and enabled me to overcome any fears or anxieties which may be current at any given scenario. As nerve-wracking as it’s overseeing a mission, personnel, and property, it’s also rewarding to earn a place of management. It makes me a greater particular person understanding that each motion I take and each resolution I make straight impacts one other particular person. As a Navy chief, I need to be that instance for my Troopers, those that are following me, and people working alongside me. I might not say that being a pacesetter was an current power, however it’s a skillset that’s growing every day with every resolution I make out and in of uniform.
Inform us extra about your general profession path and the place it’s taken you, each within the navy and past. How have the completely different navy and civilian roles you’ve performed influenced each your skilled and private outlook?
As an Military Reservist, I’ve a novel alternative to have two essential careers all through my lifetime, one in service to the business and the opposite in service to my group. Inside my 14 years of service, I’ve been lucky sufficient to have achieved each objective I set out in my Navy and civilian careers. Although I used to be known as to energetic responsibility after graduating from my graphic design program and was unable to apply it within the business, I’ve been lucky sufficient to embark within the discipline of enterprise and advertising and marketing once I pursued my MBA whereas on Lively Responsibility. It was a tough activity pursuing a level whereas on Lively orders, nevertheless I discovered a terrific deal about advertising and marketing and its impression within the business, which lead me to pursue a profession on this discipline.
As well as, after finishing my MBA, a connection of mine launched me to Harvard College’s persevering with training program. I discovered this system intriguing and determined to pursue a grasp’s diploma in digital media design, which I’m inline to graduate in Could 2021. I personally really feel that we’re a product of our environment, so if you happen to encompass your self with the fitting individuals, you’ll flourish. The Military has offered me with the chance to attach with the fitting individuals, has positioned me in the fitting positions, and has offered me with new alternatives that I by no means imagined pursuing. I plan to proceed my journey within the Navy and in advertising and marketing, accepting each problem offered to me and studying from my friends and superiors.
What recommendation would you provide to veterans trying to transition to a profession in advertising and marketing?
My advice to any transitioning veteran eager to get right into a profession in advertising and marketing is to achieve out to a different veteran who’s working within the business, regardless if you recognize them or not. Like many assist networks, whether or not bodily or on-line, there are numerous individuals who need to assist. I used to be lucky sufficient to get into this profession attributable to a fellow Military Veteran I met on-line who was working in Advert Operations. We met by LinkedIn’s Veteran’s Mentor Community and we mentioned the general business and his expertise in Advert Operations. When a place grew to become obtainable in his group, I reached out once more and requested if I can apply. I utilized, interviewed with the workforce, and obtained the job a few weeks later. It is very important make these digital connections into actual connections. I consider that I might not be within the business right this moment if I’ve not reached out to him on-line after which met him in particular person. It was a pivotal second in my profession, and I’m glad we linked and am honored to have him as my mentor right this moment. Since there may be such a terrific worth in mentorship, I’ve joined a number of on-line Veteran teams within the business and thru my universities. I additionally grew to become a mentor by Veterati, which is a mentorship platform that permits me to mentor different veterans on profession development and academic alternatives. It was been such an honor to assist others obtain their objectives and I be certain the assistance anybody that reaches out to me.
I really feel that becoming a member of the Navy was among the finest choices I’ve ever made, and it actually has impacted my life for the higher.
Take a look at the next hyperlinks for extra context on the navy programs and/or applications talked about within the questions above.
German Armed Forces Proficiency Badge: https://www.youtube.com/watch?v=JCeRWsCGOyQ&t=25s
Officer Candidate College: https://www.youtube.com/watch?v=5LoNRQ-mfRg
Sign Officer: https://www.youtube.com/watch?v=dt3vDf1R1YE
Public Affairs Officer: https://www.youtube.com/watch?v=M43gqs6vUH4
Veterati Profile: https://enter.veterati.com/mentor/public_profile?mid=MR.2ce6e108e7fcf613c242d83a0be9e078