Marketing Strategy and Advertising Campaigns of Maybelline

Maybelline has actually attained enormous success through its tactical and inclusive marketing efforts and fascinating ad campaign. From leveraging the prominent power of computer-generated images, that make the audience think there are substantial lashes on trains and buses in London, to memorable influencer marketing projects such as Maybelline x Ryan Vita.

In this post, we’ll exhibit the very best and most remarkable advertisements of Maybelline and evaluate Maybelline’s marketing method. Fasten your seat belts; we’re all set to remove into Maybelline’s advertisement universe!

Maybelline’s Marketing Strategy

Maybelline’s marketing method focuses on welcoming variety, empowering people, and highlighting the quality and elements of its items. The brand name acknowledges that charm is available in all types and intends to deal with a large range of customers, regardless of their age, ethnic culture, or physique. By placing itself as an inclusive brand name, Maybelline has actually effectively gotten in touch with varied audiences and developed a sense of belonging and empowerment. For example, it dealt with influencers from the LGBTQIA+ neighborhood, and it is not amongst the brand names producing skin items just within the light variety. Maybelline is understood for its varied variety, dealing with all complexion.

Looking for more charm brand names that supply individuals with a large range of skin items? FENTY is among them. Check out our post about FENTY’s marketing method and begin finding out more about another inclusive brand name today.

Social Media Marketing Strategy of Maybelline

Maybelline has actually expertly utilized the power of social networks to engage with its target market. The brand name keeps a strong existence throughout numerous platforms, consisting of Instagram, YouTube, and TikTok through aesthetically fascinating material, behind-the-scenes glances, tutorials, and user-generated material projects.

CE Banner (840x104) 3

Maybelline efficiently interacts its brand name message, motivates its audience to attempt Maybelline items, and cultivates a devoted online neighborhood.

Besides conventional social networks material such as tutorials, Maybelline discovers brand-new and fascinating methods of producing buzz around its name. For example, Maybelline made a collaboration with Zynga and Rollic, and shared what’s happening with these words on TikTok:

“Attention Sky High Mascara lovers! 📣 For a limited time now through June 30th, you are invited to enter the Sky High x High Heels World in collaboration with @Zynga and @Rollic 🔥 Play to unlock exclusive Maybelline-branded accessories in-game! Available NOW in the App Store and Google Play. Happy gaming!”

Creating FOMO and promoting Sky High Mascara? Go for it, Maybelline!


Attention Sky High Mascara enthusiasts! 📣 For a restricted time now through June 30th, you are welcomed to get in the Sky High x High Heels World in cooperation with @Zynga and @Rollic 🔥 Play to open special Maybelline-branded devices in-game! Available NOW in the App Store and Google Play. Happy video gaming!

♬ In Love With You – BLVKSHP

Influencer Strategy of Maybelline

Understanding the impact of social networks characters, Maybelline has actually tactically partnered with a great deal of influencers to take advantage of their reach and reliability. 

Collaborating with influencers not just assists Maybelline use brand-new markets however likewise helps with genuine and relatable connections with its target market. By lining up with influencers who embody the brand name’s worths and visual appeals, Maybelline optimizes its effect and produces important user-generated material.

Maybelline’s Social Media Campaign Examples

Maybelline’s social networks projects constantly have high rates of engagement, in some cases with love and in some cases with hate. The brand name supports the influencers and social networks users that it has actually reposted, and supports them rather of pulling the material back. We all understand that some brand names right away go back when there’s a response to what and how they promote. 

Maybelline’s cooperation with Gigi Hadid triggered rather a stir on social networks. The prominent supermodel partnered with the brand name to curate a remarkable collection of makeup items. 

The project created a great deal of buzz on social networks platforms, recording the attention of Maybelline’s target market. Users and influencers alike enthusiastically shared their experiences and showcased their sensational makeup looks utilizing the Maybelline x Gigi Hadid items. 

Maybelline coordinated with Ryan Vita, and their (Vita likewise utilizes her/him) participation triggered considerable responses amongst individuals, drawing attention and difficult conventional charm standards. 

Regarding the despiteful remarks that this repost gets, Maybelline showed its assistance for Ryan Vita by publishing an effective Instagram message. The brand name concentrated on spreading out love rather of hate and highlighting that makeup is for everybody, and the brand name does not endure offending remarks directed at people they include:

  • Maybelline X Nikki Tutorials

Maybelline’s cooperation with Nikkie Tutorials is everything about developing sensational bridal appearances utilizing Maybelline items. The project motivates people to check out numerous makeup designs, varying from basic and subtle to timeless with a modern-day twist or perhaps a vibrant, remarkable glam appearance, drawing motivation from Maybelline’s comprehensive series of makeup offerings. 

Do you wish to produce effective marketing projects for your charm brand name? If your response is a huge yes, have a look at our carefully picked list of charm marketing firms.

Advertising Strategy of Maybelline 

Maybelline’s marketing method centers on developing fascination. Also, storytelling that goes beyond the transactional nature of acquiring cosmetics is a crucial part of the brand name’s marketing method. 

Maybelline typically represents stories that influence feelings, self-confidence, and goals. Let’s take a look at some examples of Maybelline’s advertising campaign:

Maybelline Ad Campaigns 

  • “Maybe she’s born with it, maybe it’s Maybelline”

This renowned tagline has actually ended up being deeply implanted in pop culture and has actually been associated with the Maybelline brand name for several years, encapsulating the concept of natural charm and the transformative power of their items. The project has actually stood the test of time and continues to resonate with audiences, motivating self-confidence and self-expression.

The initially “Maybe it’s Maybelline” advertisement from 1991 holds an unique location in the brand name’s history, marking the start of an unforgettable project that would leave a long lasting effect.

In its 2023 variation, with a fresh viewpoint and modern visuals, Maybelline continues to influence people:

This project highlights Maybelline’s devotion to inclusivity, including a varied series of designs with Indian complexion, and promoting its Fit Me structure alternatives:

Maybelline’s CGI advertising campaign in London included computer-generated pictures of an enormous Maybelline mascara positioned in London:

The project created a remarkable buzz, fascinating audiences who were astonished by the practical CGI visuals. The deliberate confusion in between truth and CGI was a main aspect of the project, effectively drawing attention and leaving a long lasting impression on audiences.

Wrapping Up

Maybelline’s marketing method and ad campaign have actually played an important function in developing the brand name’s supremacy in the charm market. By welcoming variety, leveraging social networks, partnering with influencers, and utilizing appealing storytelling, Maybelline has actually efficiently gotten in touch with customers, promoted brand name commitment, and placed itself as a trendsetter in the cosmetics market. As the brand name continues to develop, it is clear that its devotion to remaining at the leading edge of charm marketing and working together with ad agency will drive the brand name’s ongoing success.


News and digital media editor, writer, and communications specialist. Passionate about social justice, equity, and wellness. Covering the news, viewing it differently.

Related Articles

Back to top button