Morning Consult Survey: Consumers Continue to Give Bank Mobile Apps Top Marks

Ninety-9 percent of participants in a current American Bankers Association/Morning Consult study ranked their bank’s online and mobile app experience as “good,” “very good” or “excellent,” matching in 2015’s record, and 81% concurred that technological enhancements by banks are making it simpler for all Americans to access their monetary services.

“Digital banking adoption has skyrocketed since the pandemic and consumers are clearly liking what they’re seeing,” stated ABA SVP Rob Morgan. “These survey results show that consumers enjoy the convenience, speed and security of digital banking, and they are likely to continue using these channels even after the pandemic subsides. Banks have invested heavily in cutting-edge technology that has helped make financial services even more accessible across the country.”

According to the study, 77% of customers utilized a mobile phone to handle their savings account a minimum of as soon as in the previous month, and 52% did so more than 3 times. Consumers stated they are likewise relying on their mobile phones to make a payment or move cash more often: 53% stated they utilized their phone to do so in the in 2015, up from 41% the previous study. The most popular mobile payment apps amongst customers consisted of PayFriend (75%), CashApp (43%), Venmo (32%), Zelle (29% each), their bank’s app (26%) and Apple Pay (22%).


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