SECU, Affinity FCU to partner with popular home-state athletic programs | Credit Union Journal

The biggest cooperative credit union in Maryland and New Jersey just recently landed sponsorship contracts with Division 1 athletic programs in their particular states.

The University of Maryland Athletics revealed a 10-year collaboration with $5.1 billion-asset SECU in Linthicum, Maryland, that will acknowledge the cooperative credit union as the main banking partner of the Maryland Terrapins. In addition to the main partner classification, the center formerly called Capital One Field at Maryland Stadium will be relabelled SECU Stadium and will debut on Oct. 1.

At the very same time, Seton Hall University Athletics revealed it has actually partnered with $3.8 billion-asset Affinity Federal Credit Union to end up being the main cooperative credit union of the University’s sports program.

In the University of Maryland offer, SECU will pay Maryland Athletics an ensured $11 million, consisting of a $2.5 million present that will support programs and centers, consisting of the building of the Barry P. Gossett Basketball Performance Center. Additionally, the contract consists of variable payment that is approximated to net Maryland Athletics another $300,000 to $400,000 each year.

“As Maryland’s largest credit union, SECU takes great pride in partnering with Maryland Athletics and the entire University. Together, we are not only united in our love for Maryland but also in our commitment to positively impacting the people and communities we serve,” stated Dave Sweiderk, President and CEO of SECU in a news release.

In New Jersey, Basking Ridge-based Affinity will sponsor males’s and females’s basketball, males’s and females’s soccer and baseball. It will likewise take part in school occasions consisting of freshman move-in day, participation reasonable and university weekend, plus have a strong existence on Seton Hall Athletics’ radio network and their social and digital platforms. Financial regards to the offer were not divulged.

“Affinity has a long history of being involved with its surrounding communities, including the students and faculty at Seton Hall University,” stated Jacqui Kearns, chief technique officer at Affinity. “We are dedicated to increasing the financial wellbeing of communities in the New Jersey area and are excited to have the opportunity to collaborate with the historic and powerful brand of Seton Hall Athletics.”

SECU made $20.7 million in the very first 6 months of 2022, a 71% boost compared to a year previously, according to call report information from the National Credit Union Administration.

Affinity FCU made $11.4 million in the very first 6 months of 2022, a 15% boost compared to a year previously, according to call report information.


A news media journalist always on the go, I've been published in major publications including VICE, The Atlantic, and TIME.

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