We’re excited to announce our preliminary agenda of Major Stage and Academy classes for the twelfth version of #SMWLA, June 29-July 1.
That includes insights from REVOLVE, PepsiCo, Google, Hulu, Wieden + Kennedy, in addition to creators together with Hannah Bronfman and Luvvie Ajayi Jones, this yr’s program is shaping as much as be the perfect but and also you’ll achieve actionable insights into the enterprise of influencer advertising below the umbrella of our annual theme, “Reinvention.”
Take a peek on the new classes beneath and don’t wait to register, tomorrow, Friday, April sixteenth is your final likelihood to save 40% in your move.
Main with ardour, advocacy, and leveraging your model voice
Methods to Be a Skilled Troublemaker: Combating Concern with Luvvie Ajayi Jones
Referencing insights from her new e-book “Skilled Troublemaker” be a part of Adweek and Luvvie Ajayi Jones for a dialog unveiling how we will leverage the ability of our personal voices, personally and professionally, for a higher good and tips on how to drive actions wanted to show the reality of our phrases in a loud social media panorama. Study extra.
Turning Passions into Companies: A Dialog with Hannah Bronfman
Be a part of Adweek in dialog with Hannah Bronfman, founding father of HBFIT, as she shares insights and suggestions discovered all through the evolution of her presence as an advocate and a bunch, how mommyhood now shapes her views and technique on social media, and the way influencers could make small strides every day to drive optimistic change in our society from racial injustice to reimagining default requirements of “magnificence” and “wholesome.” Study extra.
The Meme Economic system, Constructing Manufacturers and Catering to the Subsequent-Technology Customers
The Meme Economic system with Reid Hailey
Memes have develop into one of the crucial culturally related strategies for digital communication. Be a part of Doing Issues Media Co-founder and CEO, Reid Hailey, to find out how memes are utilized to real-time Culturally Related Advertising (the brand new CRM) and the way high meme creators (@Shitheadsteve, @Center Class Fancy, and so on.) produce branded content material that capitalizes on real-time tendencies. Study extra.
Constructing Manufacturers on the Velocity of Tradition
Be a part of James Andrews, founding father of Authenticated Ventures, as he addresses key questions as we navigate this subsequent chapter together with If tradition is outlined by the place customers are paying consideration, what are you listening to? If authenticity is measured by credibility, how have you learnt when you find yourself respecting or disrespecting the genres and sub genres? If we now have now moved right into a fractured and complicated media panorama, how have you learnt if in case you have the appropriate personnel on the group with the appropriate talent units? Study extra.
How REVOLVE Caters to the Subsequent-Technology Client
On this session, REVOLVE Chief Model Officer, Raissa Gerona will discover how REVOLVE is approaching the enterprise of influencer advertising, how they pivot their methods because the house continues to evolve, and suggestions for making certain partnerships transfer the needle and foster long-term loyalty. Study extra.
Academies: Cultural relevancy, collaborations, and “affect tradition”
(Re)volution of Rockstar Power Drink
2021 has been a yr of reinvention and revolution for Rockstar Power. It launched its first-ever TV business throughout the pre-kick off on the Tremendous Bowl with Lil Child and shortly thereafter introduced an enormous partnership with 100 Thieves. Hear from Gabe Alonso, PepsiCo’s Head of Digital Platforms and Neighborhood as he explores how the model is growing key influencer partnerships to drive cultural relevancy and rebuild its model fairness with a brand new era of vitality drinkers. Study extra.
“Affect Tradition”: The Reinvention of Phrase of Mouth Advertising through Social Media
Be a part of Hulu’s Head of Model Social, Tatiana Holifield, to unpack this cultural phenomenon and be taught sensible methods to reinvent your influencer advertising technique with credibility and authenticity. You’ll find out how phrase of mouth advertising creates a halo impact that drives Earned Media, why an Lively Listening technique is integral to mastering ‘Affect Tradition,’ and what key forces and shopper dynamics are behind right now’s hyper-competitive advertising panorama. Study extra.
How Google is Evaluating the Return on Influencer Advertising
Be a part of Google’s International Influencer Advertising Lead, Tobias Rauscher, as he shares how he and his group managed to raise influencer work to be part of the broader advertising combine. He’ll additionally debunk commons myths round measurement frameworks and promoting impressions and likes as impression. You’ll be taught tips on how to show the return of influencer advertising and evaluate effectiveness throughout the advertising combine, how to consider self-importance metrics vs. model raise and the way to consider long-form vs. short-form. Study extra.
Passing the Pen: The Significance of Collaboration in Model Partnerships
On this session, be a part of Wieden+Kennedy’s Head of Social, John Petty III, and discover what fashionable model partnerships have to appear like to reach web tradition. You’ll learn to determine the appropriate collaborations and partnerships on your model, the important components behind creating the perfect model partnerships and tips on how to make cultural waves and authentically have interaction your viewers. Study extra.