Southwest Airlines is still a stock worth purchasing in spite of the current bout of flight cancellations, according to CFRA Research. CFRA expert Colin Scarola kept his ranking of the stock as a buy. But he reduced the rate target to $41 per share from $47, mentioning damage to the brand name after it canceled countless flights in current days in the middle of scheduling difficulties coming out of the winter season storm recently. Scarola’s brand-new rate target indicates a 27.4% upside over where the stock closed Wednesday. He stated the stock’s drop this month on the back of the cancellations has actually made it a clever time to purchase in. The stock was up almost 4% in trading Thursday afternoon, however stayed down more than 16% this month and off by about 22% this year. “We think the stock’s roughly 17% decline during December is disconnected from what the actual EPS impact from recent events will be, presenting an attractive buying opportunity,” Scarola stated in a note to customers Thursday. “LUV’s Christmas week fiasco has caused us to materially cut Q4 and 2023 revenue estimates, but we don’t anticipate a long-term negative impact.” Scarola cut his per-share incomes quote on the stock for 2022 to $1.20 from $1.86. He likewise cut 2024’s quote to $3.71 from $3.90, while raising 2023’s to $2.74 from $2.38. Southwest has actually associated its difficulties to internal innovation platforms that the business states got overwhelmed by the volume of schedule modifications . That produced problems for pilots and other employees who tried to get brand-new tasks by phone and tourists who looked for other flights or alternative ways of transport. But in spite of the present hit to the brand name, Scarola stated something assisting the stock is the reality that consumers tend to temporarily stop utilizing airline companies even after disappointments. That’s due to the fact that of what he called “the commodity-like nature” of scheduling flights. Since Southwest’s fares usually hover 15% to 20% listed below rivals, he stated consumers will likely pass by to pay more to prevent the airline company in the future. Raymond James expert Savanthi Syth stated the best incomes effect from the storm amongst airline companies would likely be seen at Southwest, though she still anticipates the airline company to produce a “small profit” in the 4th quarter of this year. -CNBC’s Leslie Josephs added to this story.