Successful Real Estate Social Media Campaigns & Posts

Businesses of all sizes and shapes take advantage of a strong social existence.

This holds true even for the realty company. To embody the previous declaration, 77% of real estate agents utilize social networks genuine estate in some method or the other. So if you’ve been scratching your head over determining innovative methods to market your company on social networks, we’ve got you. 

This short article covers whatever from how to market your realty on social networks to some excellent examples. So let’s get to it with methods to market realty on social networks. 

While imagination is crucial for your social networks technique, it’s not all that you require. Your technique needs to be a mix of home entertainment, education and branding, despite business market. 

Post useful material 

Posting academic material assists construct trustworthiness. 34% of U.S. consumers follow brand names on social networks particularly for academic material. So unquestionably, useful material is vital for any social networks technique. 

Leverage influencer marketing 

Leverage social networks to improve the reach and draw in the best audience through influencer marketing. Reach out to influencers intrigued in backing realty companies and work together with them to develop top quality material. This assists you draw in prospective purchasers while likewise increasing trustworthiness. 


Tell your brand name story 

Many real estate agents pay a ghostwriter to compose their marketing product. While it’s one method to inform your brand name story, it has its own drawbacks. A ghostwriter will never ever understand the why behind your company; just you do. Hence, doing so stops working to construct an individual connection with the audience. 

As a real estate agent, be genuine and let your character shine throughout all social networks posts you deal with. This triggers real interest in the audience and opens space for more engagement. However, if you’re brand-new to this, get in touch with a social networks marketing firm focusing on realty. 

Inspiring Real Estate Social Media Posts

Now that you understand a couple of methods to market on social networks, let’s go through a couple of examples of realty social networks posts you can take motivation from. 

Post premium residential or commercial property pictures 

Bovingdon Bucks, a realty firm in the UK, posts premium residential or commercial property pictures on their Instagram page and site. These pictures are a should as they provide a preview of what prospective purchasers can get out of the residential or commercial property and attract them to connect to them to find out more about the residential or commercial property.

Post high quality residential or commercial property videos

While you can share pictures of the residential or commercial property on Instagram or Tiktok, it’s much better to publish videos. Video assists audiences provide an interactive method to find out about your residential or commercial property. Below is an example of an Instagram page that posts reels on Instagram of various residential or commercial properties.

After enjoying the video, interested prospects can call you by means of DM or by clicking a CTA button on your profile. Moreover, realty listings with videos get more leads than those without a video. 

Share suggestions or guide for the very first time house purchaser 

Establish knowledge by sharing a thorough house purchasing guide on social networks. It constructs trust, triggers engagement, and draws in prospective property buyers looking for such info. Use the guide function or make a carousel on Instagram showcasing clear and succinct info aesthetically appealingly. 

How to Advertise Real Estate on Social Media

When it pertains to marketing realty on social networks, firstly, you require to select the right social networks platforms. 

Choose the best platforms

You can discover sufficient realty marketing concepts. However, they won’t work unless carried out on the best platforms. 


Facebook still has a strong user base than other social networks channels. Build a service page and release posts frequently on the page. The platform likewise uses realty advertisements to let you target the best audience by thinking about vital specifications.

  • Use paid advertisements 
  • Use Facebook occasions or newsletters to welcome fans
  • Connect with customers over Messenger.


Instagram has 46% of users in between the ages of 25 and 44, a young swimming pool aiming to purchase prime residential or commercial properties. Make one of the most of this platform in the following methods:

  • Post walkthrough videos or behind the scenes 
  • Showcase the area 
  • Show video listings of residential or commercial properties to initiate interest


ConnectedIn mainly concentrates on assisting individuals network. Use this platform to network with fellow real estate agents. It’ll construct trustworthiness on ConnectedIn and can assist you send out leads. 

A property marketing firm can assist you select the best platforms according to your target market and spending plan. 

Be constant with publishing 

Being irregular in your interaction is the most convenient method to lose your existing and prospective customers. Engagement plays an important function in brand name structure. Platforms like Instagram prefer posts that get more engagement. Ensure you keep publishing frequently and installing surveys and QnAs so that algorithm doesn’t forget you. Moreover, with constant publishing, individuals don’t carry on from your feed so rapidly. 

The concern is–How regularly should you publish?

The frequency of posts might differ from when a week to when in 2 weeks, and so on. nevertheless, you require to sit and prepare it in one sitting. Here’s when content calendars enter play. Use marketing tools like Hootsuite to release on various platforms in one go. 

Share customer success stories 

Client reviews are an excellent method to promote your company on social networks as it cultivates trust amongst prospective customers. Many will act just after checking out a couple of favorable evaluations on the page. Request customers to share their views on your service either face to face or by means of e-mail. Publish a fixed post on Instagram or a reel of the exact same. 

In conclusion 

Remember, your fans are your most popular and faithful residential or commercial property supporters. 

Take the time to develop a social networks existence that consists of premium residential or commercial property pictures, videos, property-buying guides and other useful material. Follow a constant publishing schedule and connect with your customers to create brand-new ones and close more residential or commercial properties. 


News and digital media editor, writer, and communications specialist. Passionate about social justice, equity, and wellness. Covering the news, viewing it differently.

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