There’s nothing like a protracted vacation weekend to encourage social media success. We’re sharing a roundup of profitable Labor Day social media posts to encourage your content material creation efforts, together with prime ideas for sharing posts which might be related, participating and helpful in your followers.
Why Is Labor Day a Nice Time To Publish on Social Media?
Acknowledged on the primary Monday of September annually, Labor Day is a federal observance that’s formally “devoted to the social and financial achievements of American employees.”
But it surely’s additionally a low-key vacation that represents the final hurrah of summer season.
For a lot of 9-to-5 employees, Labor Day means a protracted weekend. It’s that final little break earlier than the youngsters return to high school and summer season Friday hours stop. Labor Day may imply firing up the barbeque grill or hitting the seaside for the final time — earlier than making the most of some end-of-season gross sales, in fact.
It’s a Main Retail Vacation — And an Necessary Advertising Second
Consequently, Labor Day weekend is a busy time and an enormous enterprise alternative for industries like retail, hospitality and tourism.
In line with Pockets Hub, 25% of Individuals deliberate a Labor Day weekend getaway in 2019, with the overwhelming majority touring by automobile. Greater than half make a Labor Day buy on gadgets like clothes, college provides and electronics.
That frenzy of shopper exercise makes this September observance a social media vacation in its personal proper. Companies can take to social media to let customers know that their doorways are open, whereas publishing compelling content material that creates a way of urgency across the offers on supply.
It’s additionally an opportunity to focus on particular shopper teams with messages that enchantment to their altering wants. As an example, dad and mom are looking for back-to-school financial savings. However grillmasters and open air lovers is likely to be inclined to refill on discounted gear for the next yr.
Even B2B entrepreneurs can make the most of the spending and saving mindset, with the final quarter of the yr quick approaching.
4 B2B and B2C Labor Day Social Media Posts We Love — And Why
Now that you recognize why it’s essential to incorporate Labor Day social media posts into your content material calendar, let’s check out a number of examples from current years:
1. Lula’s Backyard Serves Up a Labor Day Sale
A variety of manufacturers will take a lighthearted strategy to Labor Day social media posts by capturing favourite meals and fun-in-the-sun vibes.
Lula’s Backyard, a succulent gifting firm, put a enjoyable spin on this concept and fairly actually nestled their distinctive choices into this in style idea. To advertise a 15% off promo code, the model posted a photograph to Instagram exhibiting their colourful succulents tucked into an ice cream cone.
An everyday meals selfie may really feel unoriginal, however the usage of mint-chocolate-chip-colored succulents (and an identical manicure!) places a cute, artistic twist on this pattern. As a result of the photograph feels form of acquainted however there’s one thing new to see, it seemingly made plant lovers cease mid-scroll to take a more in-depth look.
Importantly, this submit options the model’s merchandise in a means that doesn’t really feel overly promotional. Shoppers might expertise some fatigue or boredom after wading by way of numerous offers and gross sales. Lula’s Backyard created an unique and on-brand social submit that feels recent and fascinating.
2. LASD Promotes a Recruitment Occasion Throughout LA Fleet Week
The Los Angeles County Sheriff’s Division hosted a recruitment occasion over Labor Day weekend and posted about it on Twitter:
On the lookout for one thing to do that Labor Day weekend? #JoinLASD Recruitment @LAFleetWeek Honored to be part of the Los Angeles Fleet Week 2018 this Labor Day weekend. Extra data: https://t.co/vsCu4MRFWO
One Badge. Limitless Prospects. pic.twitter.com/YGOuLyxHct
— LA County Sheriffs (@LASDHQ) August 30, 2018
This was a part of the bigger schedule of LA Fleet Week — an occasion on the Port of Los Angeles that includes a variety of actions, from army shows and ship excursions to a stroll/run and leisure for the entire household.
The LASD Twitter submit lets followers know concerning the multi-day occasion taking place over the vacation weekend and aligns with the advertising and marketing marketing campaign and patriotic branding for the occasion. As well as, it particularly advertises the recruitment sales space and the advantages of working for the Sheriff’s Division.
The brief video speaks to a number of audiences without delay. It concurrently lifts up those that already put on the LASD badge and cultivates a way of pleasure — apt for Labor Day — whereas inspiring people who find themselves interested in employment alternatives. Plus, it reminds locals concerning the weekend enjoyable forward.
Regardless of who’s it, this submit presents worth and helpful info.
3. PMS Brick Pavers Highlights Onerous Work, Then and Now
The Michigan-based contractor PMS Brick Pavers shared a easy however efficient Fb submit very first thing on Saturday morning throughout Labor Day weekend:
The submit incorporates a classic American Weekly journal cowl from Labor Day 1946, with a burly bricklayer entrance and middle. This sort of nostalgic ephemera is a pleasant nod to the historical past of American employees and the corporate’s business.
That image is shared alongside two different snapshots exhibiting the PMS Brick Pavers group exhausting at work. It’s simply the right combination of “heritage” and “here-and-now.”
The caption additionally gives some helpful info. First, it offers a fast abstract of what Labor Day is all about. Subsequent, it clearly states the corporate’s vacation closure and features a shoutout to the workers: “In observance and to supply our group a nicely earned relaxation, our workplace is closed and can resume enterprise on Tuesday, September 8, 2020. We admire our group and are extremely blessed and grateful for his or her exhausting work and dedication!”
This instance might not be a part of a groundbreaking Labor Day advertising and marketing marketing campaign, however the great point is that it follows a easy and efficient components any B2B or B2C enterprise can borrow.
4. Pink Wing Sneakers Takes #LaborDayOn
For a case research on turning Labor Day social media posts right into a full-on consciousness marketing campaign, let’s flip our consideration to Pink Wing Sneakers.
Keenly conscious of the dire unemployment stage on the finish of 2020, the shoe model created a marketing campaign to assist job seekers discover and entry alternatives. The corporate labored with 200 partnering organizations and urged others to spend Labor Day selling open job alternatives throughout social media.
Pink Wing Sneakers additionally turned greater than 500 of its shops into job search hubs and used its customer support telephone quantity as a job search hotline. The model pushed out numerous content material main as much as and through the marketing campaign, inspiring different companies to participate.
It’s clear that numerous care and planning went into the #LaborDayOn initiative — and it speaks volumes concerning the model’s core values. Though it didn’t contain selling a Labor Day promotion, it seemingly made followers be ok with doing enterprise with Pink Wing.
Plus, it demonstrates a considerate response to prospects’ wants, regardless of the standard carefree taste of the vacation. As a Pink Wing press launch famous, “bear in mind, somebody can’t take the time off in the event that they don’t have a job.”
3 Suggestions for Maintaining Your Labor Day Social Media Posts on Theme
As you piece collectively some artistic Labor Day social media posts, listed here are some ideas for giving your followers holiday-themed content material to dig into:
1. Incorporate Labor Day ‘Branding’ Into Your Present Model
As a result of it’s an all-American vacation, you’ll see numerous patriotic imagery in use round Labor Day. However this doesn’t imply you have to change to full-on pink, white and blue. Whereas this may work on Fb or disappearing Story posts, it may possibly look jarring on a carefully-curated Instagram feed.
To keep away from this, you may make a clean transition right into a patriotic palette within the days main as much as your Labor Day social media posts. Begin sharing posts with a touch of pink and a little bit of blue. By the point the social media vacation rolls round, you should have eased your imagery into the precise coloration scheme.
An alternative choice is to play with stars, stripes and different American motifs utilizing your individual model colours. Think about incorporating festive parts like fireworks, too, when creating Labor Day social media posts. Or, create Rosie the Riveter-style graphics that characterize the contributions of American employees in varied professions.
PMS Brick Pavers did this efficiently. The archival picture they selected incorporates a blue-and-orange coloration scheme that aligns with the workers’ branded T-shirts.
Seamlessly uniting the Labor Day “model” together with your firm’s present visible branding will assist your graphics stand out and reinforce model recognition.
2. Let Clients Know if and When You’ll Be Open
The one draw back of a federal vacation is that it’s by no means totally clear which manufacturers are open for enterprise or which outlets may have restricted hours. Use your on-line presence to set the precise expectations and take away the frustration from the shopper expertise.
In case you have a brick-and-mortar presence, be sure to replace your Google My Enterprise account with vacation hours. This fashion, native searchers can see when your doorways shall be open.
Moreover, publish your up to date hours on social media. By sharing the dates and instances in an attention-grabbing graphic moderately than a caption, customers can immediately discover the submit and solutions they’re in search of with out having to scroll and scrutinize.
3. Be Delicate to How Individuals Are Celebrating Amid the Pandemic
Though Labor Day is a favourite time for touring, this might not be taking place on a big scale within the wake of COVID-19. Maintaining advertising and marketing messages and imagery related to staycationers — and in step with public well being tips — shall be important.
It’s additionally value noting that 2020 noticed roughly half of customers planning to spend much less, with two-thirds of that group “celebrating on a smaller scale.” Looking forward to Labor Day 2021, it is going to be much more essential to maintain customers within the loop about how they will get extra for much less.
Manufacturers also can hold a watch out for alternatives to deal with different, extra pressing wants utilizing your model’s affect, as Pink Wing Sneakers did with its #LaborDayOn marketing campaign.
Get Prepared To Ideate (Then Have fun!)
Whether or not your Labor Day advertising and marketing technique includes elevating consciousness round job alternatives, saying your vacation hours or spotlighting your hardworking workers, be sure every content material thought provides worth to your viewers round this vacation.
And one final thing: You and your advertising and marketing group deserve a break over the vacation weekend! Plan forward and populate your content material calendar with a weekend of ready-to-go Labor Day social media posts.