Prime Social Media KPIs For Measuring Buyer Service

Voiced by Amazon Polly

What do you do once you don’t have your cellphone?

For many of us, the query itself represents a puzzling conundrum, not to mention realizing the reply to it. In any case, precisely why would anybody suppose up a state of affairs the place they didn’t have their cellphone.

However that’s how telling the ability and omnipresence of the cell phone is. And all as a result of it fulfills probably the most primary of human wants; communication.

Communication, as you’d know, wasn’t as easy as sending emails or dialing cellphone numbers. And it necessitated the employment of foot troopers to convey messages between two events. Over time, nevertheless, the idea of coordinating mail supply took type, and the primary postal service was born.

Even because the postal service stirred up communication, it solely supplied a solution to regulate messages and nonetheless suffered the destiny of the sluggardly tempo of its carriers, main individuals to name it, you bought it, snail mail. However then Alexander Bell’s phone arrived and rapidly overtook the postal service because the quickest medium of connection.

The aim of this anecdote above was to enlighten you on simply how efficient and sweeping the ability of the cell phone is. After the top of the second world conflict and on the onset of the primary industrial revolution that adopted quickly after, the phone would go on to facilitate the consummation of probably the most rudimentary side of “laissez-faire” capitalism, i.e., customer support.

Within the years that might go by, the world noticed unprecedented technological breakthroughs on a routine foundation. It started with the e-mail, which upended the telephonic medium. After which lastly got here social media, which successfully made the world a continually related hyperlink. And, the web, the latest avenue for soliciting fast customer support.

There’s much more to Social Media Advertising and marketing!

Social media KPIs are the important thing components for each social media advertising marketing campaign.

Discover Right here

What’s Social Media Buyer Service?

Within the house age financial system of right this moment, social media is greater than a medium of communication. It’s each, an environment friendly advertising device and a purposeful enabler of customer support.

The avant-garde utility of social media in providing customer support shouldn’t come as a shock, although. It was, in spite of everything, created with the concept of dialogue in thoughts, so it’s not nonplussing that manufacturers select it as the principle channel of communication with their prospects.

Speaking with prospects by way of social media isn’t simply widespread for manufacturers; it’s being reciprocated by prospects in equal measure as properly. In accordance with a survey, 75% of Twitterati use the platform to interact with manufacturers. The identical goes for Fb, the place 59% of customers join with manufacturers by utilizing the platform.

Social Media KPIs Engagement intent
Supply: Khoros

Amongst these, over 50% of customers attain out to manufacturers about buyer care issues to resolve customer-service-related points. These points are inclusive of airing complaints, posing questions on services or products, and posting opinions by way of social media.

The numbers above present the barest of peeks contained in the true potential of social media as a customer support medium. With it, manufacturers can join with prospects in real-time. And, additionally benefit from prompt suggestions mechanisms to ship prompt, and infrequently customized, companies to prospects.

customers by if they favor brands that respond to complaints

This impacts the shoppers’ notion of the model in a good way. The truth is, a survey revealed that manufacturers which can be profitable in conducting significant social media interactions see 75% of their buyer base publish constructive opinions about them. Yet one more research came upon that manufacturers lively on social media in responding/resolving customer support queries/points take pleasure in a extra favorable view within the eyes of 47% of their prospects.

Construct Your Model Id With Social Media KPIs

Be taught How?

Serving as probably the most well-known instance of that is the multinational coffeehouse and roastery model, Starbucks. As a proponent of high-value customer support, Starbucks realizes that the actual clincher lies not in what they promote, however in how they promote it.

Social Media KPIs starbucks
Supply: Twitter

Regardless of being an enormous conglomerate, the model makes use of its expansive social media attain to offer individualized consideration to its customers. Its customer support workforce is famend for its quickness of service and empathetic responses, which elicit a collective appreciation from its buyer base. Check out an instance of it under.

Starbucks’s buyer care isn’t nevertheless restricted to solely offering endearing replies. Their customer support workforce additionally locations an excessive amount of emphasis on customer support. Take, as an illustration, the interplay under.

The truth that they not solely acknowledge particular person buyer suggestions but in addition have a touchdown web page to document their options speaks volumes about their customer support. Such superlative ranges of buyer care, made doable by assistance from social media, permits excessive buyer engagement and equip manufacturers with a lot of suggestions & options to enhance upon their merchandise.

Thus concludes social media for customer support. In abstract, it contains a methodically structured strategy of providing buyer help by way of social media platforms. And continuously entails actions like offering steerage, addressing queries and points, issuing refunds, amongst others. Finally, its objective is to satisfy prospects the place they’re and facilitate a simple and pleasant buyer expertise for them.

Prime 8 Social Media KPIs For Measuring Buyer Service

1. Response Fee

The response charge is the speed at which manufacturers reply to feedback or messages that they obtain usually, and calculates the common time taken by a service agent to answer a buyer.

As soon as the service agent initiates a dialog, they might want to hearken to the shopper’s issues, perceive them, provide you with an acceptable plan of action, and comply with by way of accordingly. The time taken to maneuver by way of every of those steps is known as the response time.

The response time, together with the response charge, makes up the 2 of probably the most important items of the help puzzle and you will need to be cautious of their distinction. It’s because analysis factors out the truth that 59% of shoppers usually tend to buy from manufacturers that reply in lower than a minute. Whereas that’s the case for cellphone responses, a dwell chat software program gives speedy decision, leading to higher response instances and subsequently improved response charges.

WooCommerce Chatbot is your Resolution!

Including chatbot software program to your social media KPIs additionally enhances response time with a lot ease on your WooCommerce retailer.

Learn Extra

2. Dealing with Time

The dealing with time measures the period of time spent by customer support brokers on every publish or concern. This metric has been historically utilized in contact facilities to establish the size of contact for a consumer on name, and calculate the size of e-mail and chat queues as properly.

This metric is often employed to find out the effectivity of customer support brokers and the group as a complete. As such, it contains components like researching the problem, tagging it beneath the suitable marking sentiment and class, sourcing buyer account info, creating notes in regards to the concern, and composing replies.

The best way to Calculate Dealing with Time (HT)?

Dealing with Time = Whole name time + whole maintain time + comply with up time 

Dealing with Time might be calculated by merely including the full time spent on calls, the full time spent by prospects on maintain, and the time spent to follow-up with prospects. The overall follow-up time contains the cumulative time taken to resolve the shopper’s concern if the case wasn’t resolved on the primary name.

3. Buyer Effort Rating (CES)

Buyer effort rating (CES) is one other buyer satisfaction survey that requests prospects to charge the convenience of utilization of their services or products. That is accomplished by both asking them to charge the diploma of their effort or the extent to which they might agree with an announcement like “The corporate made it simple for me to unravel my drawback”.

Varied sorts of CES surveys differ within the method of their calculation and scoring. A well-liked technique is a Likert scale which asks members to charge companies on a scale of settlement, usually starting from “strongly disagree” to “strongly agree”. The numerical 1-10 scale, alternatively, asks members to charge companies within the 10-point vary.

The best way to Calculate Buyer Effort Rating (CES)?

Buyer Effort Rating = (Whole sum of buyer effort survey scores) / (no. of survey responses) 

If you happen to’re using the numerical 1-10 scale, take the full of your buyer effort survey scores and divide it by the full variety of survey responses obtained by you. If you happen to’re utilizing the Likert scale, merely substitute the numbers with response choices.

4. Buyer Satisfaction (CSAT)

The client satisfaction (CSAT) rating signifies how comfortable the shopper is with the service offered to them. Usually primarily based on a brief survey, it may possibly tackle many kinds, all of which revolve round asking prospects to charge their expertise on a scale starting from 1-5 (with 1 being “poor”, 3 being “impartial” and 5 being “happy”).

The CSAT rating makes for a easy and environment friendly solution to gauge how properly the customer support division goes about its job. Organizations can even observe common CSAT scores, month-to-month, to determine tendencies or gaps in customer support and provide you with measures to enhance their efficiency.

The best way to Calculate Buyer Satisfaction (CSAT) Fee?

CSAT(%) = No. of constructive responses / no. of whole responses X 100 

Buyer Satisfaction (CSAT) is set by dividing the full variety of constructive responses by the full variety of all responses. After which multiplying the consequence by 100.

Say, as an illustration, when you have 81 constructive responses and a complete of 90 responses, your CSAT rating will probably be:

(81 / 90) x 100 = 90%

5. First Name Decision (FCR)

The primary name decision charge, in any other case referred to as FCR, is a key efficiency indicator used to seek out out the proportion variety of buyer requests and questions resolved at first contact.

Often, when a buyer concern is resolved at first contact, the reply is within the affirmative to the next two questions:

  • Was this the primary time that the shopper reached out to us?
  • Has the problem been fastened?

The best way to Calculate First Name Decision (FCR) Fee?

First name decision charge (%) = (No. of points resolved on the primary contact) / (no. of whole points) X 100  

Take into account a state of affairs the place your customer support workforce has tackled over 200 requests or questions. And was profitable in resolving 140 of them at first contact.

The FCR charge would then be:

(140 / 200) x 100 = 70%

6. Likes, Shares, and Retweets

Probably the most obvious of all metrics to measure your social media attain will also be used to find out how properly your social customer support workforce is doing. Although not as laser-focused as the opposite metrics on this record. These, nonetheless, present an excellent indication of how engaged your prospects are. The extra the variety of likes, shares, and retweets are, the higher your attain into new audiences will probably be.

Monitoring these metrics can even help you in organizing your workforce as per the targets to be achieved in a selected timeframe. Preserving observe of the height instances for social exercise can allow your workforce to create a method to service a number of points. And, additionally divide the workload in order to be adequately ready for prime site visitors durations.

7. Model Mentions

Model mentions are a key efficiency indicator that pertains to the variety of mentions your group receives on completely different social media platforms usually.

Versus the opposite metrics talked about on this record, model mentions are pretty simple to trace. And, it entails realizing how prospects really feel about your companies, merchandise, or buyer care. Nonetheless, its most telling profit is the perception you acquire into the variety of individuals partaking along with your model on social media. And, additionally the overall sentiment of their opinions on you.

8. Web Promoter Rating (NPS)

The web promoter rating (NPS) is a metric of loyalty used to find out the variety of happy prospects. It additionally determines their diploma of satisfaction. It’s a survey that all the time asks the identical query: “On a scale of 0-10, how possible are you to advocate [company’s product/services] to a good friend or colleague?”

The NPS rating acts because the yardstick of viral coefficient and word-of-mouth mentions. It classifies members into three classes –

  • individuals who choose a quantity within the vary of 0-6 are referred to as detractors,
  • respondents who choose 7-8 are thought of passives
  • members who rating the survey 9-10 are thought of promoters.

The best way to Calculate Web Promoter Rating (NPS)?

Web Promoter Rating = [ {No. of promoters - no. of detractors} / no. of total respondents ] X 100

The web promoter rating might be simply calculated by subtracting the variety of detractors from the variety of promoters. Then, dividing the consequence by the full variety of respondents. Additional, multiplying it by 100 to reach on the closing rating.

Be aware: Whereas the NPS rating is a share, it’s all the time depicted as an integer.


Social media presents quite a few alternatives for companies. And utilizing it for customer support is one amongst plenty of ways in which it may possibly assist manufacturers develop. With social media quickly rising to be the pervasive mode of communication between prospects and types, it’s paramount that companies use the social media KPI(s) talked about above to observe the effectivity of their buyer care efforts. Whereas there could also be extra metrics which can be higher suited to your buyer care targets, the aforementioned metrics will present manufacturers with the suggestions they should guarantee superlative ranges of social customer support.

Acquire Guest Post Author

In regards to the Writer
Dhruv Mehta is a Digital Advertising and marketing Skilled who works at Purchase and gives options within the digital period. In his free time, he loves to write down on tech and advertising. He’s a frequent contributor to Tweak Your Biz. Join with him on Twitter or LinkedIn.


News and digital media editor, writer, and communications specialist. Passionate about social justice, equity, and wellness. Covering the news, viewing it differently.

Related Articles

Back to top button

Adblock Detected

Please turn off the Adblocker