Ultimate Guide to Keyword Mapping: Tools and Strategies

Keyword mapping is the procedure of appointing keywords to the pages on your site. This treatment assists you thoroughly assign keywords throughout your website so that they would bring the majority of the traffic and clicks.

Let’s take a look at why keyword mapping is what your SEO technique needs to begin with, how to execute it properly, and what tools will assist you here.

Why do you require keyword mapping?

Keyword mapping assists improve your keyword technique in lots of methods:

  • Find keyword spaces. Your rivals might rank greater even if they utilize keywords that you don’t. Keyword mapping will assist you recognize those keywords and designate them to the pertinent pages.
  • Find keyword overlap. Keyword overlap occurs when you target various keywords with the very same pages. This leads to lower rankings and even replicate content concerns. Keyword mapping will assist you designate keywords to distinct target pages so that they don’t take each other’s traffic.
  • Head users to the pertinent details. Users require various material based upon their search intent and the phase of the consumer journey. Assigning keywords to pages based upon their intent markers will assist you cover the users’ requirements and transform them.

Keyword mapping actions

Now let’s see what keyword mapping really is, and browse the procedures you’ll require to carry out.

1. Do keyword research study

First, you require to aim to discover all the keywords you currently rank for and the brand-new keywords you’re going to target.

You can examine what keywords currently bring you traffic with Google Search Console and find brand-new word concepts with Google Analytics, Keyword Planner, Google Trends, and any other keyword research study tool you are utilizing in your SEO regimen.

Keep in mind that not all keywords deserve your attention, so filter them to leave out those with low traffic capacity.

2. Group keywords by subject and search intent

Once you’ve gathered your old and brand-new keywords, it’s time to organize them by subject and search intent.

As for the subject, you require to arrange your keywords into little groups of synonyms that will later on be designated to the pages of a specific style. You can do it in the keyword research study tool you deal with or in the Excel or Google Sheets file — the algorithm is basically the very same all over. Keyword Planner, for instance, enables filtering keywords throughout the phase of research study so that you can use filters right there:

The procedure of organizing keywords by search intent is algorithmically alike, however here you’ll need to utilize particular intent modifiers as filters. 

Actually, there are 4 kinds of keywords’ search intent:

  • Navigational — basic keywords (frequently brand names) that let users browse to a specific website/place: Twitter, Nike, British Petroleum, NEW YORK CITY, Apple, Rome airport.
  • Informational — these keywords are utilized to discover any details: how to grow bell pepper, how to discover cars and truck secrets, what is axolotl.
  • Investigational — these keywords are utilized to discover things compared, examined, or noted: iOS 16 evaluation, finest hotels in Berlin, iPhone vs Pixel.
  • Transactional these keywords mark a user’s preparedness to transform (purchase, download, and so on.): winter season boots purchase, iPhone 14 order.

Here’s a list of search intent markers:

Resources: Image developed by the author

Keywords of various intent trigger various kinds of material, so you’ll need to additional section your subject groups to designate keywords to pertinent pages and develop the material your users will anticipate to get.

3. (Optional) Double-examine search intents on SERPs

Sometimes Google might not see search intent the method you believe it is, which can wind up targeting the incorrect pages and developing material that doesn’t refer the real search intent. So it is a good idea to confirm the SERPs, although this action is quite lengthy.

This sort of research study will need a plugin that can draw out and download natural SERP arises from Google. SEO Minion application for Chrome will do.

Install the plugin, and google the very first keyword from a group you are confirming now. On the SEO Minion termination panel, select Download > All natural URLs and click Go. The tool will create an Excel file with the SERP URLs.


Then, develop a brand-new Excel or Google Sheets file and organize it as follows:

Resources: Image developed by the author

The Count column includes a function =COUNTIF(B:B,BX) to count the number of times a URL repeats in the URL (B) column. Once you have actually drawn out SERPs for all the keywords you have in the group, paste the URLs into the URL (B) column to get something like this:

Resources: Image developed by the author

Now concentrate on the Count column. Keywords might just come from the very same group if they activate more than 4 typical SERP outcomes. Still, if it ends up that they don’t, do not decline them at all — simply move them to other groups to select the best pages to target.

4. Map keywords to pages

To correctly map keywords to your pages, you’ll require the list of the URLs your website has. You can gather them in an Excel file or usage website audit tools you are utilized to. 

Once you have an entire set of your website pages and correctly structured keyword groups, you can begin appointing those groups to pages. Consult Google Search Console to see if any pages are currently ranking for any keywords and therefore need less optimization effort.

Top 5 keyword mapping tools

Doing keyword mapping by hand is quite lengthy, so it’s an excellent concept to utilize devoted tools that can speed the entire procedure up.

1. Rank Tracker’s Keyword Grouping Tool

Rank Tracker belongs of the SEO PowerSuite toolkit that can assist you with keyword research study, keyword mapping, and position tracking. The tool’s keyword grouping performance has actually been just recently upgraded and now includes a more effective keyword clustering performance. The tool lets you deal with the keywords you’ve discovered in Rank Tracker, or you can by hand include the words you’ve gathered anywhere else.

Useful functions:

  • Tree-like structure of keyword map: develop subfolders for topical clustering;
  • AI-based keyword regrouping by semantic resemblance;
  • Simplified user interface and drag-and-drop performance;
  • Ability to examine if any page on your website currently ranks for a particular keyword and designate it right in the tool;
  • Keyword trouble detection that lets you select the most appropriate pages;
  • Keyword groups are integrated throughout all the tool’s modules, so there’s no requirement to renovate mapping whenever you change to other functions.


  • Regrouping might take a bit longer if there are a lot of keywords.

2. SEO Scout Keyword Grouping + Clustering Tool

SEO Scout is a totally free tool for keyword organizing that lets you publish a list of keywords you’ve discovered formerly to divide them into groups. The performance is quite fundamental however can assist you structure a mess of your keywords into something absorbable to carry on with keyword mapping.

Useful functions:

  • The tool leaves out main keywords from group titles;
  • Forms keyword topical clusters;
  • Works exceptionally simple and quick;
  • You can download the outcomes as an easy CSV apply for additional work.


  • Doesn’t program pertinent pages;
  • Keyword groups might be way too huge (low resemblance).

3. Keyword Insights

Keyword Insights is an AI-driven web browser tool for keyword research study, material quick generation, and keyword clustering. It lets you evaluate and group keywords that you’ve discovered somewhere else formerly, or deal with questions spotted with the tool. Once the report is all set, the tool e-mails a Google Sheets file to your address.

Useful functions:

  • Search intent decision;
  • AI-generated titles for each provided keyword;
  • Finding pages that rank for any keywords from the list and defining them;
  • AI-generated questions including provided keywords.


  • Fails to group keywords of low resemblance;
  • Only enables inspecting 100 keywords totally free.

4. SE Ranking Keyword Grouper

Keyword Grouper of SE Ranking lets you immediately group keywords based upon their SERP result resemblance. I.e. if keywords are taken into a single group if they share the majority of Google’s top-10 search results page.

Useful functions:

  • No require to by hand confirm semantic resemblance;
  • Keyword essential SEO metrics consisted of;
  • Ranking URLs for each keyword;
  • User-friendly user interface.


  • The quantity of keywords per job is restricted;
  • Doesn’t permit totally free checks (still, costs are rather affordable).

5. Surfer’s Content Planner

Surfer SEO boasts the capability to develop a self-dependent material strategy avoiding the preparatory actions like standard keyword research study. If we take a look at the tool from a keyword-grouping point of view, we’ll certainly see that its performance can be quite handy, as you just require to include your seed keywords and define areas.

Useful functions:

  • Keyword organizing doesn’t take a great deal of time;
  • Ready-made subject clusters based upon SERP resemblance;
  • May act as a source of concepts for content development;
  • Search intent requirements.


  • Requires a paid strategy;
  • Needs a Google Search Console account to work.


Keyword mapping is a satisfying activity, no matter what keyword organizing tool you select. Also, bear in mind that it’s a continuous procedure.

Monitor your keyword map routinely to include brand-new keywords with high possible or remove out-of-date ones. Turn to your keyword map for material concepts and let it assist you with your link-building activities.


News and digital media editor, writer, and communications specialist. Passionate about social justice, equity, and wellness. Covering the news, viewing it differently.

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