Why Pinterest Is a Social Platform Worth Using for Your Business

While lots of companies are continuously aiming to get into the digital world and check out social networks marketing, Pinterest is typically left in regards to interest or top priorities.

However, Pinterest, an image sharing and discovery app, is house to over 459 million regular monthly users around the world and drives more leads than all other social networks websites – making it platform brand names really don’t wish to ignore. 

To find out more on why and how to make use of Pinterest as a digital marketing tool for your service, keep reading this Bold x Collective guide.

What is Pinterest?

Pinterest is a unique social networks service that enables users to share, find, and gather images, animated GIFs, and short-formed videos in the kind of pinboards.

Pinterest is most utilized by its users to share and/or gain motivation and concepts from material that matches their interests and pastimes. When users conserve an image it is represented with a pin and referred to as a “Repin” instead of a repost/share or retweet.

Likewise, each “post” on Pinterest is described as a “Pin”. Each pin can connect back to a site, whether it be a post a brand name desires more traffic on or an online shop to increase sales. Users can then integrate and arrange various Repins or Pins into a folder, referred to as a “Board”.

Why Should You Be Using Pinterest for Business?

With many more developed social networks platforms such as Instagram, Facebook, Twitter, and even TikTok, why should brand names put concentrate on Pinterest?

Ultimately, it boils down to these 5 stats:

  • Pinterest produces 3.8 times more sales than any other social networks platform.
  • 87% of Pinterest users have actually bought an item due to the fact that of Pinterest.
  • 93% of Pinterest users utilize the platform to prepare purchases.
  • 40% of Pinterest users have a family earnings of over $100k.
  • Pinterest buyers invest 2 times more monthly than those on other platforms.

This shows that there is a big market for companies on Pinterest as lots of users want and aiming to invest in what they find. Pinterest can be utilized to not just grow your online existence and audience however likewise to drive more traffic to your online shop and site.

How to Use Pinterest for Business:

Now that the significance and effect of utilizing Pinterest for your brand name have been developed, how can you include Pinterest into your brand name’s general social networks marketing technique? Here is how you can get going.

1. Create a Pinterest Business Account

Either develop a company profile from scratch when registering on the platform or transform your individual Pinterest account (if you have one) to a company account.

Do so by clicking the 3 dots sign situated on the leading right corner of the page and after that clicking “Upgrade your account”. With a Pinterest service profile, you will now have access to tools such as Pinterest Ads and Pinterest Analytics.

2. Optimize Your Profile

Include your brand name logo design in your profile image and develop a really quick profile description that explains your brand name and what your fans can anticipate from your account. Make sure to include your business site link to drive more traffic. 

3. Browse Competitors

As a general rule, it is constantly essential to take a look at what rivals and others in your market are doing on social platforms. Moreover, Pinterest is everything about acquiring motivation from the material you see, and a brand name is no various.

Researching what others are doing and what is carrying out well will assist your brand name create material concepts for this platform. 

4. Create Captivating Content Worthy of Being Repinned

Much like Instagram, Pinterest material relies totally on looks. Only develop and publish Pins that are hd. As well, 82% of Pinterest users search on the platform through their mobile phones so go for images with a 2:3 ratio to prevent your material being cropped.

Lastly, post product/service images with context, such as in its appropriate usage or in a way of life setting instead of a basic item image. Pinterest has to do with motivating others, and you wish to influence users to include your product/service into their way of life through your visuals. 

5. Optimize Your Pins for SEO

Much of Pinterest’s success in driving traffic for brand names can be credited to the platform’s numerous possibilities to enhance SEO. Using keywords under your Pins’ descriptions, boards, and hashtags is important to guarantee your brand name’s pins can be quickly browsed by Pinterest users. 

6. Cross-Promoting

With resemblances in the kind of material being published on both Instagram and Pinterest (mainly top quality images), Pinterest is an excellent social platform to utilize to cross-promote your Instagram (or perhaps Facebook) account.

Posting the very same material from your other social networks platforms and backlinking the Pins to those other social networks pages can cause not just traffic on your Pinterest page, however likewise to anywhere the image was initially published.

This is an excellent technique for increasing your general reach through various platforms however still with the objective in mind to bring traffic to a particular site/post.

7. Pinterest Boards

As a brand name, develop a collection of various boards to arrange and classify Pins with a typical theme/interest. This will assist your fans and Pinterest users to quickly browse, search, and follow the content/boards that are of interest to them. 

8. Experiment with Pinterest Ads

Much like other platforms, on Pinterest, you can target advertisements to a particular audience based upon interests, age, place, keywords, and so on. Through in-depth audience targeting a brand name can even go for really particular Pinterest users such as those who have actually engaged with your pins or comparable material (referred to as “Actalikes”) and those who have actually currently visited your site by publishing your consumer list.

There are many advertisement formats for brand names to explore on this platform such as the basic image advertisement or video, shopping, carousel, and collection advertisements. You can choose your everyday budget plan, the period the advertisement is running, and track efficiency as you go to enhance your ads.

The finest carrying out advertisements on Pinterest are those that mix with feeds instead of those that are apparent sales methods. You wish to increase traffic by having users naturally click your advertisement as it appears on more users’ radars instead of having users immediately acknowledge it is an ad.


While Pinterest is typically an underprioritized platform for brand names and their social networks marketing technique, research study reveals that it is among the very best platforms to drive traffic and boost sales, in truth, our company has actually assisted introduce lots of effective Pinterest projects for our customers.

Do you need assessment on Pinterest advertisements, or merely wish to comprehend how you can get going? The Bold x Collective group is here to assist you get going on your journey. Contact Bold x Collective for more information.


News and digital media editor, writer, and communications specialist. Passionate about social justice, equity, and wellness. Covering the news, viewing it differently.

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